Who won the debate? Social media

This year’s primary race has gained some serious attention and it’s showing in the polls. Many primaries are experiencing record voter turnouts, especially young voters. It’s no surprise, therefore, that social media is playing an extremely pivotal role in this year’s election. Regardless of our opinions about candidates, as practicing PR professionals, it’s our job … Continue reading Who won the debate? Social media

Rebranding Geek

Newsflash, geek is officially chic. Avengers: Age of Ultron grossed $1.2 billion worldwide, Game of Thrones’ season five finale was watched by over 8 million people and over 130,000 people attended San Diego Comic-Con this past summer. Nerdiness is no longer a niche market, but is already settling comfortably into the mainstream. The most interesting … Continue reading Rebranding Geek

How Taylor Swift and Apple Both Came Out on Top

This past week has been a long back and forth between pop-star Taylor Swift and major music mogul, Apple Inc. It appeared to be the clash of the ages, beginning with Swift posting an open letter to Apple on her Tumblr account on June 21. In the letter, Swift explained she will not be supporting … Continue reading How Taylor Swift and Apple Both Came Out on Top

The Apple Watch

No matter your opinions on the new Apple Watch, the simple fact of the matter is that you have heard of it. Anyone that is even somewhat remotely active on social media or catching their news online has probably heard news about the new Apple Watch from someone, whether their comments were positive or negative. … Continue reading The Apple Watch

Misuse of Social Media Spells Trouble For PR

Although the use of social media has become a requirement in the public relations field, it can also have its downsides.  Not only does the rate at which information disseminates make a PR professional’s job even harder, but controlling public discourse has become nearly impossible. The recent GamerGate issue is a perfectly example of this. … Continue reading Misuse of Social Media Spells Trouble For PR