A Guide to the Perfect Guest Blog

Guest blogging is a great way to gain writing experience, and help to get your name out there; especially as young PR students. As PRowl's Director of Public Relations, one of my main responsibilities is to manage the guest blog posts which are posted each weekend. Before I was a guest blogger, I often struggled … Continue reading A Guide to the Perfect Guest Blog

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SMARTphone Marketing

At the end of the summer I received a text message from Temple University notifying me that there was no damage to the school's facilities after the hurricane occurred in August. Seeing that I was in Boston at the time, I checked CNN for weather updates and then forgot about the text message shortly thereafter. … Continue reading SMARTphone Marketing

PRSA Philly hosts Twitter Chat on Crisis Communication

Have you ever browsed through your Twitter feed noticing a surge of tweets focused on one specific topic, sporting a shared hash tag? You were most likely reading the tweets of someone participating in a Twitter chat- a great tool for PR students to engage in a specific conversation with peers and professionals in their … Continue reading PRSA Philly hosts Twitter Chat on Crisis Communication

Battle of the Tweets – Why Corporations Can’t Just Talk It Out

Make your way around the tech blogs and you’ll find yourself reading about a “he said, she said” Twitter war involving three of technology’s giants – Microsoft, Google and Apple. No good fight is complete without an unlikely team of rivals - Apple and Microsoft, against Google in a war of words. The dispute started … Continue reading Battle of the Tweets – Why Corporations Can’t Just Talk It Out

“Hanging Out” or Taking Notes Online?

As a PR junkie, I was intrigued by the newest social media website Google+. I quickly got invited to join a friend’s circle and began exploring the many options that it has to offer. I was instantly drawn to the new features. I found myself fascinated that you could choose who to share your content … Continue reading “Hanging Out” or Taking Notes Online?

Enhancing Your Brand with Online Reputation Management

The following post was written by Matt Polsky, the Senior Content and Reputation Manager of VA Mortgage Center.Currently, business must have a web presence in order to grow and survive. However, that presence cannot simply be a single page on the web; it must be a multi-faceted, ever evolving campaign to promote the company’s brand. … Continue reading Enhancing Your Brand with Online Reputation Management

How Students Can Be Better Leaders in PR

The following blog post was written by Jason Mollica, '97 Temple Alum.I recently finished President George W. Bush’s book “Decision Points.” As someone who is a history buff and enjoys reading about how president’s think, I was eager to dive in. There have been 44 men that have led our country and each one was … Continue reading How Students Can Be Better Leaders in PR

SkillShare: A New Way for Philadelphia to Learn

When most of us hear the word ‘learn’, we tend to think paper, pencil, professor, and so on and so forth. We usually don’t think of words like networking, socializing, and sharing. However, this is exactly the mission of a unique new organization that is preparing to launch within the next two weeks in Philadelphia. … Continue reading SkillShare: A New Way for Philadelphia to Learn

Takeaways from ‘Social Media Engagement’

The amount of information out there always amazes me. With that said, in a recent search for information about how organizations should be using social media, I found a website that compiles Keynote and PowerPoint presentations. Presentations range from web design to social media topics. A particularly good PowerPoint on the site is called Social … Continue reading Takeaways from ‘Social Media Engagement’

Perception Matters

Establishing the proper message and creating the right perception of your organization is crucial to developing and maintaining a positive relationship with a community. Joey’s Mini Mart, a small corner store located in a quiet, pleasant neighborhood in Scottsville, New York, a couple miles away from the Rochester Institute of Technology, opened for business less … Continue reading Perception Matters