Coca Cola has always been known for its innovative marketing strategies, so its no surprise when buzz started generating about the new vending machine stunt in Singapore. Located on the campus of National University of Singapore, the machine reads "Hug Me" and spews out free cans of Coke for anyone willing to give it a … Continue reading Coca Cola Shares Happiness Through Hugs
Tag: guerilla marketing
Guerrilla Marketing Sensations
Everyone loves guerrilla marketing tactics. They're outrageous, unexpected, creative and ridiculously successful at generating a buzz for your product. They cost little money and are a thousand times more effective at capturing the attention of consumers over standard advertising. I have had the opportunity to help generate stunts for student organizations that I'm involved in … Continue reading Guerrilla Marketing Sensations