Social Media Lessons from the Grammy Awards

Award shows are a prime time to use social media and build your brand, be it personal, product, or otherwise.  You're automatically included in a celebrity-crazed social community when you utilize whatever hashtag is related to the show.  This past Sunday, several brands (local and national) were live tweeting the Grammy Awards along with the … Continue reading Social Media Lessons from the Grammy Awards

Writing an Effective Strategic Communications Plan: The Grammy Awards

It's no secret that every campaign requires a good, effective, and all-encompassing strategic plan. For instructional purposes, we'll look to last night's Grammy Awards as an example. In "7 Strategic Communication Lessons by Way of the Super Bowl", Larry Parnell outlines what elements should be included in every communications plan:Situation Analysis: What are you pulling … Continue reading Writing an Effective Strategic Communications Plan: The Grammy Awards