GPTMC Dishes It Up on Foodspotting

As a self-proclaimed "foodie-in-training," it's no surprise an app like Foodspotting would capture my interest and appetite. Started in 2009 and launched in January 2010, the guide was created to help users not only decide where to eat, but what to eat through its rating system and photo-sharing capabilities. Since its launch in 2010, more … Continue reading GPTMC Dishes It Up on Foodspotting

Effective Use of Social Media: What it Means to Build a Brand

As PR and marketing companies continue to increasingly utilize social media, questions concerning the affect social media has on the industry seem to come up quite often. How are companies capitalizing on the use of branding through social media? What are the benefits of using Facebook and Twitter? How important is blogging to PR and … Continue reading Effective Use of Social Media: What it Means to Build a Brand