Smartphones: Essential or too Invasive?

Everywhere you go you will see people on their smartphones, from iPhones to Androids to Windows phones. Go on popular sites like Imgur or Buzzfeed, and you'll see all sorts of funny pictures and memes about how technology is taking over our lives, how when people are 'hanging out' with friends they're really just staring … Continue reading Smartphones: Essential or too Invasive?

It’s Time to Start Reading the Terms of Service…Especially for Facebook

Earlier this week, a study was published by the Proceedings of the National Academy of Sciences, in which researchers had manipulated Facebook user's news feeds in order to test for a phenomenon called 'emotional contagion'. Back in January 2012, for one week, researchers at the University of California, San Francisco, and Cornell University, paired with … Continue reading It’s Time to Start Reading the Terms of Service…Especially for Facebook

Facebook’s #TransformationTuesday

Facebook has come a long way since its beginning, but lately it seems like there are changes implemented every week. Check out the evolution of Facebook here. The site recently changed the layout of the newsfeed to make it consistent across mobile and desktop platforms. Facebook also announced that images will be more prominent on user's … Continue reading Facebook’s #TransformationTuesday

What’s Your Social Media Personality?

This is a little bit like the quizzes you find in the back of a Seventeen Magazine. What kind of social media personality are YOU? Check all that apply. PR Daily posted this infographic that breaks down the type of people who are using social media, and it's pretty spot-on. Most PR students and professionals … Continue reading What’s Your Social Media Personality?

The Best Social Media Campaigns of 2013

With 2013 coming to a close, it has been a year full of some impressive communications campaigns. From Facebook, to Twitter and Vine, it is safe to say that many brands are becoming comfortable with social media outlets for communicating and advertising. Overall, their unique and sometimes powerful messages increase brand awareness effectively. Here are … Continue reading The Best Social Media Campaigns of 2013

How to #Hashtag on Facebook

It has been a little over two months since Facebook rolled out it's hashtag feature and some brands have been utilizing as a potential tool to drive engagement. Although it hasn't gained much traction yet, Simply Measured's recent study found that brand adoption of Facebook hashtags had increased by 20% by the end of July.  … Continue reading How to #Hashtag on Facebook

Revamp Your Facebook Posts

Many aspiring PR pros begin their careers with college internships. More recently, there have become an abundance of social media internships available across the nation. If you are a social media intern you are most likely in charge of the company’s Facebook page and, in recent years, getting people to engage with a brand through … Continue reading Revamp Your Facebook Posts

The Super Bowl and Social Media

If you haven't realized that Superbowl XLVII is just a few days away than I am not sure you are a true American! This year's game is a face off between the San Francisco 49ers and the Baltimore Ravens. Like most people, I still have a few more things to do in preparation for game … Continue reading The Super Bowl and Social Media

Mastering The Cover Photo

While many PR pros have given up and consider Facebook a lost medium, others are taking full advantage of the new features offered up by the social networking site. One of these features is the cover photo. Cover photos are larger photos displayed behind your profile picture and is often the first thing someone sees … Continue reading Mastering The Cover Photo