NBA Jersey Sponsors Are Seeing Their Investment Pay Off

The NBA last year became the first big four professional sports league to permit teams to seek sponsors for their uniforms. This isn’t uncommon in sports, soccer has been doing this for years, when the soccer team, Peñarol, from Uruguay put sponsors on their uniforms in the 1950’s. That soon lead to an explosion of … Continue reading NBA Jersey Sponsors Are Seeing Their Investment Pay Off

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Next Wave of NBA Influencers

Who is the next wave of basketball stars to build a brand around? Being the face of a brand, one must have established their own brand. How and why does a company choose the right face for their brand? Establishing a quality brand takes time, practice, and even some luck. In the age of social … Continue reading Next Wave of NBA Influencers

Crisis Clean Up: These PR Teams Have a Lot of Work to Do

In light of Heineken recently pulling their controversial “Sometimes Lighter is Better” ad, their PR team will be hard at work to clean up the brand's image. They certainly will not be alone in that regard, as many brands this year have been in the spotlight for not so great reasons. 2018 is still fairly … Continue reading Crisis Clean Up: These PR Teams Have a Lot of Work to Do

How to be like the Influencers of the Influencers

In today’s world, being an influential person has great benefits when it comes to brand marketing and advertising. Companies look for the most influential of all people to promote their brand in order to make an impact. These influential people are followed by thousands of millions of people, but who influences these people? A new … Continue reading How to be like the Influencers of the Influencers