The PR Skill You Didn’t Think You Needed

“Math is not my thing, that’s why I’m in public relations.” Press releases, blog posts, email blasts, pitches- after a semester or two of writing, you start to consider that maybe you won’t need to remember what you learned in high school algebra after all. But just when you think you’re finished with math after … Continue reading The PR Skill You Didn’t Think You Needed

The Difference Between the Three "Os"

One of the most common and widely accepted approaches for evaluating the effectiveness of communication-based activities focuses on measuring the three “Os”: outputs, outtakes and outcomes.  Measuring the effectiveness of your public awareness activities is not an exact science. However, if you build a program that measures your efforts (outputs), stakeholder awareness and knowledge (outtakes) … Continue reading The Difference Between the Three "Os"

Measuring the Success of a PR Campaign

  It is that time of year again for PRowl Public Relations when we begin working on evaluating the work we have done for our clients. Evaluating a PR campaign is an important final step and can provide valuable information for both the client and PR professional. With today’s technology and increasing social media platforms, there is … Continue reading Measuring the Success of a PR Campaign

Why You Should Be Evaluating the Interviewer Too

The night-before jitters strike. Picking the perfect outfit and making sure you are well prepared for your interview are common behaviors. The moment you have been waiting for arrives and you’re ready to go. But what happens when your interviewer appears to fall short? Unfortunately, there are many components of a faulty interview. A meaningful … Continue reading Why You Should Be Evaluating the Interviewer Too

RACE to the New Year: Resolutions and Evaluations

I've noticed New Year's resolutions get scoffed at a lot more often than they get created. In fact, when talking of my personal resolutions to a friend, I was told, "Why wait until one day in the entire year to decide to make yourself better? Shouldn't you be constantly be making resolutions to accomplish?" I … Continue reading RACE to the New Year: Resolutions and Evaluations