Native Advertising: The Cure to Pop-Ups and Mobile Ad Blockers?

As our world moves toward mobile-based technology, the Internet advertising community continues to take a hit. Though we occasionally see pop-up ads on desktops, ad blockers on laptops and mobile devices prevent such advertisements from coming up. This begs the question - in an increasingly mobile-based world, how are Internet advertisers to get around the … Continue reading Native Advertising: The Cure to Pop-Ups and Mobile Ad Blockers?

Crisis control in the international eye

It’s never easy to admit to mistakes that’ve been made. What makes it more difficult is when mistakes happen in the international public eye, and stakeholders are questioning moral codes of ethics. Two recent scandals that have taken the media by storm involve the world’s largest car manufacturer and the association behind soccer’s global governing … Continue reading Crisis control in the international eye

What your professors aren’t telling you about ethics

It seems nowadays that every one of my professors has something to say about ethics: how we are expected to perform with good conscience in a research or business setting, how we are supposed to handle a situation, what kind of values we are expected to live up to and other introspective questions have me … Continue reading What your professors aren’t telling you about ethics

Ghostwriting: The ethics of using a Quentin Miller to reach communication objectives

While some of you are enjoying your summers abroad or off vacationing with family and friends, others have been occupied with the drama between rappers, Drake and Meek Mill. For those of you who have a life during the summer: don’t worry, I have you covered. Recently, I’ve been occupied with trolling the Internet and … Continue reading Ghostwriting: The ethics of using a Quentin Miller to reach communication objectives

5 Questions To Check Your Ethics

PRSA has dubbed the month of September Ethics Awareness Month. Ethical practice is something briefly mentioned in some PR classes, but is rarely delved into at great length. Many of the misconceptions about public relations stem from the belief that practitioners do not strive to live ethically. As public relations professionals, it is critical that … Continue reading 5 Questions To Check Your Ethics

PRotecting Your Morals

Public relations professionals seek to represent their clients in the best way possible. Most PR pros work long hours and make many sacrifices just to see their client's vision come to fruition. But when working with clients, does everyone really deserve representation? While not every client is ideal to work with, are there some that … Continue reading PRotecting Your Morals

More Bad PR for News Corp. Shows Lingering Effects of Unethical Behavior

Murdoch-owned News Corp. is making headlines again this week, further demonstrating that unethical behavior does not pay.The mother of a terrorism victim filed a lawsuit yesterday accusing the News of the World of hacking her son’s phone after his death. The lawsuit is the first legal action filed by a relative or victim of the … Continue reading More Bad PR for News Corp. Shows Lingering Effects of Unethical Behavior

Disclose!

The Federal Trade Commission has been cracking down on companies that are not forthcoming about paying for their endorsements. In 2009, the FTC adopted guidelines "making clear that many of the rules that apply to advertising and testimonials in the print world are still going to carry weight in the sometimes confusing and chaotic world … Continue reading Disclose!

Think critically!

As a student of public relations, I have learned a lot about crafting messages that will be received by both internal and external audiences. My coursework has also stressed the importance of being an active and critical consumer of the media.I recently received an email from my credit card company encouraging me to donate to … Continue reading Think critically!

Facebook Releases More Personal Information

Some people are skeptical of using third party applications on Facebook due to reports of Facebook granting the developers access to personal information, but others continue to use the applications freely. However, the information these applications can access may have just become a little more personal than some would like, including your home address and … Continue reading Facebook Releases More Personal Information