Doing it Wrong: How 3 companies mishandled their PR crisis

Crisis communication is defined as “the process of protecting and defending an individual, company, or organization facing a public challenge to its reputation”, and this is one of the most important skills a company can possess. No matter how strong a company’s reputation is, it can lose its status in a matter of days due to … Continue reading Doing it Wrong: How 3 companies mishandled their PR crisis

Perfecting Your LinkedIn Profile in 5 Simple Steps

LinkedIn has become an extremely underutilized tool for college aged students. A large majority of us, especially those who study a business related major, have been taught about the importance of having a LinkedIn profile throughout their education. However, many still do not fully understand how to use this important, useful tool. They copy and … Continue reading Perfecting Your LinkedIn Profile in 5 Simple Steps

How to keep your brand relevant

In today’s society, trends can come and go in the blink of an eye. Cellphones that sold out on their release dates 2 years ago are now distributed for free with a prepaid data plan, and music artists that dominated the top 40 radio stations last summer are now struggling to sell copies of their albums. With such a rapidly changing environment, relevancy … Continue reading How to keep your brand relevant