Dunkin’ Runs On #Twitter?

For the first time, Dunkin’ Donuts is using Twitter as the initial vehicle for a product launch.Earlier this week, Dunkin’ ran a“Mocha MaDDness Twitter Sweepstakes” to pre-promote its new Mocha K-Cup packs, which will be available for purchase for a limited time starting in June, at Dunkin’ restaurant locations.The sweeps is Dunkin’s way of rewarding loyal … Continue reading Dunkin’ Runs On #Twitter?