5 PR Lessons from Classic Disney Movies

I recently took a family vacation in Disney World and relived many of my childhood memories. Seeing all of the attractions based on these very familiar Disney characters was such an amazing experience. Early on in childhood, Disney taught us many life lessons. I learned that a dream is a wish your heart makes and … Continue reading 5 PR Lessons from Classic Disney Movies

Disney: A Beloved Brand

When you hear the words, “Happiest Place on Earth” one brand should come to mind- Disney, of course! The Walt Disney Company has done everything right to make sure their reputation emulates joy, happiness and fun.  According to a recent Associations of Public Safety Communications Officials (APCO) Worldwide survey of 70,000 consumers in 15 countries, … Continue reading Disney: A Beloved Brand

Mickey Mouse Marketing

Walt Disney Co. Chairman and CEO Robert Iger announced this past Tuesday that starting in 2015, Disney will ban all junk-food advertising on its children’s television and radio programs that do not meet certain nutritional guidelines. Disney will be the first major media company to set a food and beverage advertising standard on kid-focused programming. … Continue reading Mickey Mouse Marketing