Papal Media

Say what you will about this weekend in Philadelphia, but Pope Francis sure knows how to make an impact. With the city virtually shut down and thousands streaming in to get a glimpse of the man himself, social media platforms and news outlets were quilted with Papal Visit content and commentary. Here are some of … Continue reading Papal Media

How Taylor Swift and Apple Both Came Out on Top

This past week has been a long back and forth between pop-star Taylor Swift and major music mogul, Apple Inc. It appeared to be the clash of the ages, beginning with Swift posting an open letter to Apple on her Tumblr account on June 21. In the letter, Swift explained she will not be supporting … Continue reading How Taylor Swift and Apple Both Came Out on Top

The 3 Steps to Handling a Crisis

Amid the “19 Kids and Counting” scandal, there were a few missed opportunities for TLC to use handy PR tricks to help save face. During these tough times, it is important for companies to stay ahead of the issue at hand in order to restore their image and the faith their stakeholders have for their … Continue reading The 3 Steps to Handling a Crisis

Lilly Pulitzer Employee isn’t as bright as the clothes

A month ago, Lilly Pulitzer was in the spotlight for selling out within minutes after their line launched at Target. People were lined outside the store for hours and Target’s website could barely handle all the traffic. Some customers were irate they were too late to buy anything, others jumping for joy about their new … Continue reading Lilly Pulitzer Employee isn’t as bright as the clothes

O-M-G Chipotle goes GMO-free!

On Monday, April 27, Chipotle announced that they are “G-M-Over it” and cut out ingredients that were made with Genetically Modified Organisms (GMOs). Chipotle’s website explains how GMO crops corn and soy are no longer used in their tortilla recipe. The two ingredients have been replaced with non-GMO alternatives such as rice bran oil and … Continue reading O-M-G Chipotle goes GMO-free!

What I Learned About PR By Filling Out A March Madness Bracket

When thinking of terms to describe myself, sports enthusiast is definitely not one that comes up. As much as I enjoy a fun Temple basketball game, I have very little knowledge on other college teams and their stats. With that, I was probably underqualified when filling out a March Madness bracket but I thought that … Continue reading What I Learned About PR By Filling Out A March Madness Bracket

The Apple Watch

No matter your opinions on the new Apple Watch, the simple fact of the matter is that you have heard of it. Anyone that is even somewhat remotely active on social media or catching their news online has probably heard news about the new Apple Watch from someone, whether their comments were positive or negative. … Continue reading The Apple Watch

Understanding How The Owls Took Charge

The Super Bowl is the biggest night in network television. Billions of families across America tune in to watch the most exciting football game of the season. The day consists of men yelling at the TV, Pinterest-inspired snacks, Buffalo wings, an over-the-top halftime show and commercials that will be buzzed about for weeks to come. … Continue reading Understanding How The Owls Took Charge

The Super Bowl Lineup of Events in NYC

Yes! The Super Bowl is slowly approaching and we have the honor of not only watching the champions of the National and the American football conferences but also seeing the creative and enticing ads brought on by some of the top Brands. And how could I forget the big performance at half time?  This year … Continue reading The Super Bowl Lineup of Events in NYC

The Truth About Event Planning

No matter what kind of public relations you end up doing there will be a time when you have to plan an event.  It might be a facility opening, product reveal, press conference, or even a media cocktail party.  Whatever the occasion, there is a lot that goes into an event from the guest list to pitching its details.  … Continue reading The Truth About Event Planning