Doing it Wrong: How 3 companies mishandled their PR crisis

Crisis communication is defined as “the process of protecting and defending an individual, company, or organization facing a public challenge to its reputation”, and this is one of the most important skills a company can possess. No matter how strong a company’s reputation is, it can lose its status in a matter of days due to … Continue reading Doing it Wrong: How 3 companies mishandled their PR crisis

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What My Car Accident Taught Me About Crisis Management

I never thought there would come a day when I would say this – I risked my life going to an interview. It happened all too fast. One minute, I was in the backseat of a ridesharing car, carefully going through my notes for my interview, and next, I was sprawled on the floor of … Continue reading What My Car Accident Taught Me About Crisis Management

Lipstick Backlash

Recently, Sephora had to do a bit of crisis management. About a week ago, the cosmetics chain had to pull a lipstick off of its shelves after receiving backlash from customers. The lipstick shade, titled "Celebutard," was a part of the Painted Love Lipstick line by Kat Von D. While the nude hue flatters most … Continue reading Lipstick Backlash

Social Media Scolding over Boston Marathon

It seems that false reporting over social media sites is becoming a reoccurring trend. Like my professors continually preach, "Always check your facts." It seems that the media need to be refreshed on this simple rule. According to Mashable, the Federal Bureau of Investigation scolded several media outlets in a statement Wednesday afternoon in response … Continue reading Social Media Scolding over Boston Marathon

LinkedIn, Locked Out

On Wednesday LinkedIn users everywhere got the news that over 6.5 million user passwords leaked online. A russian forum user announced that he had hacked LinkedIn, and subsequently uploaded the millions of passwords online. The encryption LinkedIn used to safeguard its passwords was thought to be pretty secure, but it was the manner in which … Continue reading LinkedIn, Locked Out

Kony 2012 Director Bends Under Pressure

Last week I blogged about the Kony 2012 viral sensation, which you can access here. I mentioned that the filmmaker and co-founder of Invisible Children, Jason Russell, had been instrumental in the effort to spread the word about Joseph Kony to young people. Russell was detained on Thursday morning, after police received several calls of … Continue reading Kony 2012 Director Bends Under Pressure

Don’t be a Quitter on Twitter

You've probably heard about Ashton Kutcher's faux pas regarding the Penn State and Joe Paterno scandal. To recap, the "That 70's Show" actor tweeted his disdain at the coach's firing, without having known the scandal behind it. Almost immediately, he rescinded his tweet and apologized. However, the damage was done and Kutcher was embarrassed, so … Continue reading Don’t be a Quitter on Twitter