The do-nots of a PR crisis

As a public relations practitioner, it is likely that you will face a crisis during your career at least once. Whether that crisis be big or small, it is extremely important for you to understand how to handle these situations. It is important to remain calm, know the facts, keep the media in the loop … Continue reading The do-nots of a PR crisis

Doing it Wrong: How 3 companies mishandled their PR crisis

Crisis communication is defined as “the process of protecting and defending an individual, company, or organization facing a public challenge to its reputation”, and this is one of the most important skills a company can possess. No matter how strong a company’s reputation is, it can lose its status in a matter of days due to … Continue reading Doing it Wrong: How 3 companies mishandled their PR crisis

Chipotle’s Offensive Twitter Hack

Chipotle Mexican Grill had a lot of cleaning up to do after the brand's Twitter account was hacked for two hours on Sunday morning. Hackers changed the account's avatar to a picture of a swastika, edited the bio information, and sent out multiple tweets using offensive language to attack President Obama and the government systems. … Continue reading Chipotle’s Offensive Twitter Hack