For those of you who have been living under a rock, Instagram is a free mobile photo-sharing app that currently boasts over 100 million users. The application was acquired by Facebook in April of 2012 and the rest is history. For those socially savvy individuals looking to become 'instafamous', here are three tips to skyrocket … Continue reading Instafamous

What Is PR?

Just what is public relations? Sure, we discuss the topic in our classes and amongst our peers and with professionals.  There's a dictionary definition and there's even a definition that the Public Relations Society of America released but what does the definition of public relations mean to us individually and for those aspiring young professionals … Continue reading What Is PR?

Facebook Poke vs. Snapchat

Many of you are probably aware of or are currently use the Snapchat, the iPhone and Android application. Poke, is the new Facebook application that CEO and Founder of Facebook, Mark Zuckerbeg has created. The application allows a user to send photos, videos and pokes for a limited and preset amount of time. Reviews are … Continue reading Facebook Poke vs. Snapchat

SMS, A Twenty Year Relationship

On December 3, 1992, Neil Papworth, a 22-year-old software engineer, was the first person to send an SMS text. Papworth used a computer to send the text message to his boss. The text message read, "Merry Christmas". Twenty years later, the number of SMS sent has risen at an astronomic rate. The form of communication … Continue reading SMS, A Twenty Year Relationship

The Finals Count Down

If you are in college then you are either currently taking finals or your finals are quickly approaching. As aspiring public relations professionals, many of us pride ourselves on being master multi-taskers but sometimes we don't always know how to slow done. Finals are stressful, but you don't have to let them get you down. … Continue reading The Finals Count Down

Gaming for Good

Do you challenge your friends' vocabulary mastery in Words With Friends,  or showcase your artistic finesse in Draw Something? If so, you can use your skills to game for good. Recently, reported on Zynga's first holiday philanthropy campaign. Zynga is a Web 2.0-based social network game developper . The newly launched campaign allows users … Continue reading Gaming for Good

Fakery on Facebook

Recently, the New York Times released an article about a hospital in North Carolina that became a victim of a pseudo Facebook Page. In October, a ‘fake’ page popped up and discussed the negative effects of “Obamacare”. The page quickly gained hundreds of followers, and the anti-Obama campaign picked up immeasurable number ‘likes’. Officials at … Continue reading Fakery on Facebook

Have You Unknowingly Committed a Crime on Twitter?

Recently, The Wall Street Journal investigated whether or not prosecutors  could legally charge people who send “bogus” tweets during events like natural  disasters such as Sandy that cause public alarm and unrest.While the law has not quite  caught up to technology, there are current and relevant laws that make falsifying posts on  sites such as … Continue reading Have You Unknowingly Committed a Crime on Twitter?

New Ways to Network

Networking is nothing new. As an aspiring professional, you attend conferences, workshops and lectures. At these events, you shake hands, pass out your business cards and 'link' in with your new found networks. The problem is your network can remain small if you attend the same events, meetings, and workshops again and again. Below, I … Continue reading New Ways to Network