Crisis control in the international eye

It’s never easy to admit to mistakes that’ve been made. What makes it more difficult is when mistakes happen in the international public eye, and stakeholders are questioning moral codes of ethics. Two recent scandals that have taken the media by storm involve the world’s largest car manufacturer and the association behind soccer’s global governing … Continue reading Crisis control in the international eye

Mastering The Phone Call

An efficient career in PR has become heavily reliant on ones ability to craft the perfect email, perfect attention grabbing social media blast, and the USB press kit. In a world filled with typing, the ability to effortlessly speak actual words aloud can become lost. There are a few things you should keep in mind for a flawless phone … Continue reading Mastering The Phone Call

Communication: The Generation Gap

These days it’s hard to get by without using technology in your everyday life. Email has become a staple in the business world, and it’s hard to imagine how people ever got along without it.  Text messaging seems to be following suit. Many people prefer to send a text rather than make a phone call.  Text … Continue reading Communication: The Generation Gap

Customizing your Social Media Approach

When you think social media, most individuals or companies will assume if they have a Facebook fan page, Twitter account and maybe even a blog, they'll be A OK when reaching their audience. Wrong! In order to effectively use social media, you need to first identify your goals rather than creating these pages that could … Continue reading Customizing your Social Media Approach

Missing: Important Leadership Traits

Leadership is a concept that everyone has discussed over and over again. Discussions about what makes a “good” leader frequent every classroom and workshop across the country. The older I get, the more I wonder about leadership and a person’s ability to lead effectively. My personal curiosity caused an exploration of those forgotten leadership traits … Continue reading Missing: Important Leadership Traits