There is no greater feeling than finally landing the perfect placement for a client. After working hard, pitching, and drafting releases, seeing your clients name in print or on camera feels like the ultimate success. When working with lower profile clients, such as a startup company or a small business, you may find that you … Continue reading Tips for Effective Client Monitoring
Right after an event occurs involving your client, the media will definitely be on your tail for a statement. A media statement is the perfect alternative to a direct response from your client, as it provides a united front and gives you the chance to ensure a clear message without any misunderstandings. Below are some … Continue reading Keep your Message Clear: Brainstorming the Perfect Media Statement
The following blog post was written by '97 Temple Alum, Jason Mollica.In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training.How … Continue reading The importance of media training clients
Yesterday (March 3), PRowl Public Relations assisted client TUTV (Temple University Television) with an event to promote the March 16 launch of TempleTV.net, the channel's interactive online platform. One of our largest audiences for the launch campaign is current students on Philadelphia's main campus and abroad. When doing our research in the planning portion of … Continue reading TUTV Student Organization Filming Recap
Evaluating the effectiveness of your campaign is an essential part in the public relations process. Analyzing the success of each tactic shows whether or not each was useful in achieving a goal or objective. Not only do you want to evaluate each tactic, but you want to provide value for what you were successful with. … Continue reading Quantcast
Every year, Philadelphia Magazine releases their "Best of Philly" edition, the region's guide to the best places to eat, things to do, people to hire, places to spend, ways to save, and more. Earning the "Best of Philly" title is a great honor that is given to well-established businesses as well as those that are … Continue reading "Best of Philly" Client Winners
Nearing the end of our contract period, PRowl Public Relations' clients have a lot of great things coming up! One of which being the Rebecca Davis Dance Company's world premiere of its contemporary ballet Braving the New World on Friday, May 7 and Saturday, May 8 at 8 p.m. at the Suzanne Roberts Theatre, 480 … Continue reading Client Update – World Premiere Ballet "Braving the New World"
With social media, the Internet and technology in general changing the ways we do almost anything, the days of the standard press release may be behind us. Here is a look at the latest trends being used to deviate from the traditional press release. Social media release: There are various Facebook applications, such as pressreleasepoint, … Continue reading Alternatives to the Traditional Press Release
Is there such a thing? Of course not, no one's perfect, but a pitch to a journalist must be very close to gain their attention. What, then, makes up a near perfect pitch? Lately, as a PR student getting my feet wet in this fickle field I've been wondering just that. Today, at a PR … Continue reading Perfect Pitching
TOMORROW is the Rebecca Davis Dance Company’s latest performance Dancing to the Edge of Darfur at 8 p.m. at the Prince Music Theatre, 1412 Chestnut Street.It’s your last chance to buy Temple University student discount tickets for only $10 each (that’s $35 off the normal price)! To purchase tickets, go to “The Reel” box office, … Continue reading Last Chance for Student Discount!