Here are three TikTok campaigns that prove all communications professionals need to get on the app.
On Monday, April 27, Chipotle announced that they are “G-M-Over it” and cut out ingredients that were made with Genetically Modified Organisms (GMOs). Chipotle’s website explains how GMO crops corn and soy are no longer used in their tortilla recipe. The two ingredients have been replaced with non-GMO alternatives such as rice bran oil and … Continue reading O-M-G Chipotle goes GMO-free!
Chipotle Mexican Grill had a lot of cleaning up to do after the brand's Twitter account was hacked for two hours on Sunday morning. Hackers changed the account's avatar to a picture of a swastika, edited the bio information, and sent out multiple tweets using offensive language to attack President Obama and the government systems. … Continue reading Chipotle’s Offensive Twitter Hack
Chipotle Mexican Grill has been on the rise in the fast food industry, known for serving “food with integrity.” The company was founded on the ideas of delicious food made from the best ingredients. After founder and CEO Steve Ells learned how meat and produce is mass produced in the US, sustainability, responsible farming and … Continue reading Chipotle Pulls Pork from Stores- Why They Got it Right
AdWeek chose their top ten ads of 2013. You can check them out here. The list includes KMart's Ship My Pants commercial http://youtube.googleapis.com/v/I03UmJbK0lA&source=uds and the Dove Real Beauty Sketches commercial, among others. http://youtube.googleapis.com/v/XpaOjMXyJGk&source=uds The ten videos that made the cut had a lot in common. They were all either touching and heartwarming, like Chipotle's "The Scarecrow" … Continue reading The Best Ads of 2013
Most of the tweets posted Sunday were intended to tie into their 20-day long treasure hunt called "Adventurito," which features 20 days of puzzles. Sunday's fragmented tweets were clues of the ingredients they use to make their mouth-watering guacamole. Most of the clues from "Adventurito" have been popping up all over the place and this … Continue reading Fake It Till You Make It #ChipotleTweets