Last night Ellen DeGeneres returned to host the 86th Academy Awards, better known as the Oscars. In classic Ellen style she had the audience laughing all night long. From poking fun at Jennifer Lawrence tripping for the second time at the Oscars to ordering pizza for the hungry celebrities, including a very pregnant Kerry Washington, … Continue reading Ellen DeGeneres Breaks Twitter and Shatters Records
Last night, millions of Americans tuned in to watch the Grammy award show. Two of the most discussed artists of the night were rappers Macklemore and Ryan Lewis and Kendrick Lamar, who were nominated in several of the same categories. Many speculated who would win their categories. Macklemore and Ryan Lewis walked away with four … Continue reading Sincere Apology or Publicity Stunt?
Public relations is the actions of a corporation, store, government, or individual in promoting goodwill between itself and the public, the community, employees, and customers. Well, the entertainers I am going to name display little to no goodwill at all in the public eye anymore. Once seen as bright young stars, are now seen as … Continue reading Entertainers In Need of A PR Representative
Shortly after midnight on Thursday, December 12th, Beyoncé dropped her fifth album, “Beyoncé,” completely unannounced. On iTunes, 14 songs and 17 videos suddenly appeared with no prior promotion. Earlier that same week, when asked about what’s to come in 2014, the Chairman of Columbia Records, Rob Stringer said, “Obviously, at some point, Beyoncé will put … Continue reading The End of New Music Promotion?
Well-known rapper, Jay-Z, has been put in the midst of controversy involving the high end department store Barney’s New York and the racial profiling of two of its customers. It’s now come out that the rapper was facing increasing pressure to back out of his collaboration with the department store after it accused two black … Continue reading 99 Problem’s and Now Barney’s Is One
Recently, Sephora had to do a bit of crisis management. About a week ago, the cosmetics chain had to pull a lipstick off of its shelves after receiving backlash from customers. The lipstick shade, titled "Celebutard," was a part of the Painted Love Lipstick line by Kat Von D. While the nude hue flatters most … Continue reading Lipstick Backlash
Imagine a world where your clients are Kim Kardashian, Brad Pitt, or Chase Utley. The idea of becoming a celebrity publicist is off the beaten path of what we are used to as public relations students. Combining the aspects of advertising, marketing, and event planning, a celebrity publicist serves as a middleman between the client … Continue reading Ever Thought About Becoming A Celebrity Publicist?
When it comes to social media, how celebrities use their accounts is really no different than the rest of the world. However, their communities, reach and relevance is much more prevalent and on a much larger scale. When a celebrity tweets or makes a status update it is literally “heard” around the world. Celebrities can … Continue reading The Social Celeb
You've probably heard about Ashton Kutcher's faux pas regarding the Penn State and Joe Paterno scandal. To recap, the "That 70's Show" actor tweeted his disdain at the coach's firing, without having known the scandal behind it. Almost immediately, he rescinded his tweet and apologized. However, the damage was done and Kutcher was embarrassed, so … Continue reading Don’t be a Quitter on Twitter