Top 3 Blog Posts of Fall 2013

As 2013 comes to an end, I always love reflecting on the most interesting and most popular blog posts of the semester. This past fall, each of the blog posts below have reached over 100 plus views, and for good reason. Each blog post embodies all of the elements that make a blog post outstanding; … Continue reading Top 3 Blog Posts of Fall 2013

How Introverts Can Succeed in PR

It is a common misconception that introverts lack social skills and an awareness of standard social cues. By that extension, it would appear that the world of public relations, with its emphasis on social interaction and networking, would be an ill fit for an introvert. On the contrary, introverts with their characteristics of thoughtfulness, prudence and creativity, can bring … Continue reading How Introverts Can Succeed in PR

The Balancing Act of Logo Redesigns

If a picture is worth 1000 words then the same is true for a company’s logo.  A logo is an essential part of a strong brand. It often serves as a company’s first impression to the public and, if effective enough, can evoke an emotional and galvanizing response. To put it simply: a logo is … Continue reading The Balancing Act of Logo Redesigns

Make the Most of Your Internship-less Summer

Summer used to be synonymous with lazy days by the pool, barbecues and copious amounts of Philadelphia water ice. But for college students, summer takes on a whole new meaning: internship season.   However, not everyone can land their dream internship this summer.  The sting of what feels like a missed opportunity can be discouraging.  … Continue reading Make the Most of Your Internship-less Summer

Coaches Gone Wild

The video of former Rutgers men basketball coach, Mike Rice, physically abusing and berating the players in a torrent of obscenities and homophobic slurs, has left us horrified and Rutgers in the midst of a huge media firestorm.  After the hidden footage was aired on ESPN it didn’t take long for it to go viral.  … Continue reading Coaches Gone Wild

Celebrity Political Endorsements: A Hindrance or Help to Presidential Candidates?

Celebrity endorsements have become increasingly more influential in our celebrity-fixated culture. Everywhere you look it seems that celebrities are rallying behind some product or brand. In light of the upcoming Presidential Election, those celebrity endorsements have turned political, as famous individuals are vocally supporting the Presidential candidates. Beyonce, Jay-Z and George Clooney are well-known Obama … Continue reading Celebrity Political Endorsements: A Hindrance or Help to Presidential Candidates?