Apple has become pretty well known for their embellishing product advertisements and there have more than a few parodies made at their expense. However, with the quickly approaching iPhone 6 announcement, Ikea's recent advertisement couldn't have come at a more apt time. In order to promote their newest catalog, Ikea took a page out of … Continue reading Ikea Pokes Fun at Apple in Recent Ad
I first heard the term slacktivism a few months ago during my public advocacy class. Put simply, slacktivism can be best described as passive activism. Liking a Facebook post, signing an online petition, or retweeting someone else's opinions are all forms of slacktivism. However, is simply sharing these campaigns virtually such a bad thing? The … Continue reading Slacktivism: Friend or Foe?
As public relations students and practitioners, we all love a good hashtag or social media campaign. Often, hashtags and campaigns can enhance your voice on twitter, broaden your outreach and begin a discourse with your followers. All of which is great, but when you are a big corporation or a largely followed twitter account, you … Continue reading #SocialMediaCampaignsGoneWrong
Recently, a social media campaign called "Bring Our Girls Back" has erupted in response to the kidnapping of 276 Nigerian girls by terrorist group Boko Haram. Several photos of citizens and celebrities alike have surfaced with them holding up a sign with the slogan in an effort to raise awareness and gain the support of … Continue reading Girl Unrelated to #BringBackOurGirls Made the Face of the Campaign
This past President's Day, 13-year-old Girl Scout Danielle Lei decided to set up shop outside of a San Francisco medical marijuana clinic, The Green Cross. Needless to say, her Girl Scout cookie sales skyrocketed. With the help of her mother, Lei sold over 117 boxes of cookies in just two short hours. What's more? She … Continue reading What PR Professionals Can Learn From This Girl Scout