Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

By Caitlin Gemmi As the first film in the Marvel Cinematic Universe to feature a female lead, Captain Marvel is a highly anticipated film with fantastic reviews rolling in a week before its official opening. For many, myself included, Captain Marvel is incredibly important as we finally get to see a strong, capable woman take … Continue reading Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

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“Stop Apologizing So Much” – The Sorry Reflex

“Sorry about that…” “Sorry for getting back to you so late…” “I’m sorry, my bad!” “So sorry…” “Sorry, but I think…” “Sorry to bother you…” For many people, women especially, these phrases come out almost involuntarily. We apologize for everything, from responding to a message late to simply speaking up at a meeting. This is … Continue reading “Stop Apologizing So Much” – The Sorry Reflex

PR Lessons, One Scoop at a Time

Ever since I was a kid, my family has spent each summer in Ocean City, New Jersey. Those three months are always full of trips to the beach, boat outings and late night adventures on the boardwalk. As I got older these summer traditions stayed a vital part of my vacation, but I had something … Continue reading PR Lessons, One Scoop at a Time