Downsizing Your Boilerplate

Let's cut to the chase, PR pros love to ham it up in the boilerplate area. It's the place where we can push in all of the not-so-newsworthy info about our client. But by doing so, are we doing more harm than good? Below are 3 reasons your boilerplate should be shorter.It costs less: I … Continue reading Downsizing Your Boilerplate