The Best Social Media Campaigns of 2013

With 2013 coming to a close, it has been a year full of some impressive communications campaigns. From Facebook, to Twitter and Vine, it is safe to say that many brands are becoming comfortable with social media outlets for communicating and advertising. Overall, their unique and sometimes powerful messages increase brand awareness effectively. Here are … Continue reading The Best Social Media Campaigns of 2013

Top 3 Blog Posts of Fall 2013

As 2013 comes to an end, I always love reflecting on the most interesting and most popular blog posts of the semester. This past fall, each of the blog posts below have reached over 100 plus views, and for good reason. Each blog post embodies all of the elements that make a blog post outstanding; … Continue reading Top 3 Blog Posts of Fall 2013

The Best Ads of 2013

AdWeek chose their top ten ads of 2013.  You can check them out here. The list includes KMart's Ship My Pants commercial http://youtube.googleapis.com/v/I03UmJbK0lA&source=uds and the Dove Real Beauty Sketches commercial, among others. http://youtube.googleapis.com/v/XpaOjMXyJGk&source=uds The ten videos that made the cut had a lot in common.  They were all either touching and heartwarming, like Chipotle's "The Scarecrow" … Continue reading The Best Ads of 2013

The Best (Or The Worst) PR Blunders of 2013

As this is the last full week in 2013, PRowl has decided to recap the year for our readers in PR style, as only we can. To kick things off, here are a few unfortunate incidences that could have been prevented with a little public relations insight. White people don't get AIDS, at least according … Continue reading The Best (Or The Worst) PR Blunders of 2013