Doing it Wrong: How 3 companies mishandled their PR crisis

Crisis communication is defined as “the process of protecting and defending an individual, company, or organization facing a public challenge to its reputation”, and this is one of the most important skills a company can possess. No matter how strong a company’s reputation is, it can lose its status in a matter of days due to … Continue reading Doing it Wrong: How 3 companies mishandled their PR crisis

Customer’s Fire Off at Applebees

There have been quite a few viral photos featuring receipts with famous signatures or funny messages. Applebees' most recent mishap is neither. This past Thursday, a church pastor brought her congregation to the popular chain Applebee's. At the end of their visit, the waiter gave Pastor Bell the receipt, with an additional 18% automatic tip, … Continue reading Customer’s Fire Off at Applebees