Geoff Collins Is Building More Than Just a Team, He’s Building a Brand

On December 13, 2016 Coach Geoff Collins took over a team that just finished two straight 10-win seasons and an American Conference Championship. Expectations were through the roof and attention on the Temple University football program was at an all-time high. Collins knew he had to not only win games, but capitalize on the success … Continue reading Geoff Collins Is Building More Than Just a Team, He’s Building a Brand

J.J. Watt Redefined Branding, the Internet and Transparency

As everyone knows by now, Hurricane Harvey ravaged Houston and its surrounding suburbs with record breaking rainfall and flooding. The whole country rallied around Houston with support and donations. But one person used his brand and the internet, while remaining transparent, to take fundraising to epic proportions. As of today, J.J. Watt of the Houston … Continue reading J.J. Watt Redefined Branding, the Internet and Transparency