5 Tips for Successful Content Marketing

Content is everywhere: on our phones, on advertisements, even in our heads. We are constantly consuming content, whether we like it or not, which is a great thing for marketers. Content marketing is becoming more and more popular among PR and marketing professionals, as audiences are growing tired of traditional tactics used to target them. … Continue reading 5 Tips for Successful Content Marketing

CSR & PR: Communicating Purpose

Corporate social responsibility, often referred to as CSR, is something we hear about all of the time. The concept stems from the responsibility of businesses to contribute to the betterment of society, whether socially or environmentally. It may sound simple- businesses need to be philanthropic and give back to the community. While that may be … Continue reading CSR & PR: Communicating Purpose

Snapchat: What is it Good for?

Of all the various social media platforms out there, Snapchat may just be the most unique. Snapchat is one of the most popular platforms out there right now, with around 158 million people using it everyday. Appealing to a younger demographic, Snapchat can be a tricky tool for brands to learn when it comes to … Continue reading Snapchat: What is it Good for?

Personal vs. Professional: Balancing Your Social Media Identities

There’s no question that social media continues to evolve and innovate each and every day. It’s an easy and effective platform for communication, keeping up with trends, and most importantly, branding yourself. While it is important to maintain a level of professionalism on social media, it is also important to represent your true self. In … Continue reading Personal vs. Professional: Balancing Your Social Media Identities