The Secret to Being the Best PR Professional: Know Your Story

What’s your story? This past Saturday, professionals from all over the country were invited to share their experiences in the field of public relations at PRSSA’s annual National Conference in Atlanta, Georgia. Professionals from Coca-Cola, GM, Ignition, The American Red Cross, and many more gave advice and answered the questions of more than 1,200 students … Continue reading The Secret to Being the Best PR Professional: Know Your Story

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Never Forget the Lessons of the Past

In my public relations capstone class, we have been studying past examples of PR crises in order to identify and learn best practices. One specific case we studied was when NFL quarterback Michael Vick was convicted of dog fighting and how he integrated himself back into society after his release. When my teacher first assigned … Continue reading Never Forget the Lessons of the Past

How volunteering can benefit your career

Events are a common occurrence in the world of public relations. Therefore, volunteer opportunities will consistently emerge for both students and established professionals. Although there may not be a foreseeable long term benefit to volunteering at an event, you never know who might be there or what opportunities may pop up. Many view volunteering as … Continue reading How volunteering can benefit your career

Prepping for the 2015 PRSSA National Conference: Business Cards

For those who are attending the 2015 Public Relations Student Society of America National Conference - it's right around the corner! One of the most important things you should take with you to Conference are business cards, especially a unique, unforgettable card that will get you your dream job. Even if you aren't attending Conference … Continue reading Prepping for the 2015 PRSSA National Conference: Business Cards

New Semester, New You

Back to school is officially in full swing. Every semester starts with a clean slate. For most of us aspiring PRos, a new internship has started as well. Here are some helpful tips to get you ready to conquer all responsibilities you have over these next few months. Fall Cleaning - How long has it … Continue reading New Semester, New You

Benefits of a small firm internship

When searching for an internship, every PR student will possess their own individual criteria for what they are looking for in a position. One student may be looking to gain some experience in the nonprofit sector while another might be looking to score a spot with a major agency. Regardless of where you intern, the … Continue reading Benefits of a small firm internship

What a Break-Up Can Teach You About PR

We will all go through a break-up at some point in our lives. It’s the time when chocolate and sappy movies can be the proper bandage for a hurting heart. However, for PR professionals, there are plenty of lessons to be learned from this trying life event. If looked at from a professional standpoint, a … Continue reading What a Break-Up Can Teach You About PR

Media Training 101: Tips on Teaching Your Client

Advocacy. Advocacy. Advocacy.  It's PR 101, it's what we do for our clients and it's what is engraved into our brains from the start.  Part of advocating for your client or your company can be media training. Media training is simply preparing your client for press conferences, interviews, TV appearances, etc. It's a daunting task … Continue reading Media Training 101: Tips on Teaching Your Client

Starting Off The Semester On The Right Track

Starting off a new semester as a seasoned sophomore, I have learned a thing or two about how things operate in a university setting. There are a couple things that I wish I would have known last year when I started the semester, so I put together a list of tips to help make the … Continue reading Starting Off The Semester On The Right Track

Business 101: Why PR Students Should Take A Business Class

Most, if not all, aspiring PR pros shudder at the thought of taking a business course. We went into public relations for a reason; to avoid taking accounting, economics and any other classes that involve numbers. That may be a bit of an exaggeration but I have yet to meet a PR student or professional … Continue reading Business 101: Why PR Students Should Take A Business Class