Three Reasons To Follow Netflix’s Social Media Model

As public relations professionals, social media is an unavoidable and inevitable part of the job. While many despise it, social media is really one of the greatest tools you can have at your disposal as a PR professional. It is a cost-efficient way to create a favorable image for your client, promote events. Most importantly, … Continue reading Three Reasons To Follow Netflix’s Social Media Model

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The Benefits of Using Canva

Canva is a great design tool for public relations professionals. It is straightforward to use and has many benefits that make it one of the best websites to create designs. Canva has a variety of great features: Canva is mostly free. Canva has many fonts and graphics that don’t cost anything to use. You can … Continue reading The Benefits of Using Canva

Five Easy Tricks & Treats to Keep Your Social Media Professional

Social media is one of the best means of communication with friends and family, but checking it is also one of the first steps that an employer will take when looking to hire you. In order to avoid losing that internship to the dreaded Sunday Scaries, follow these five tricks and treats to keep your … Continue reading Five Easy Tricks & Treats to Keep Your Social Media Professional

Five Ways to Grow an Organic Following for Instagram

Everyone has had their fair share of bots requesting to follow their Instagram, but getting the attention of real people and engaging them is harder than it seems. If you want to attract real human followers, you are in luck because there a bunch of ways you can create an organic Instagram following without being … Continue reading Five Ways to Grow an Organic Following for Instagram

The Intersection of PR, Voting and Taylor Swift

In past years, celebrities did not want to become politically active, as they did not want to risk polarizing their fans. But in 2018, voting has become a hot topic among celebrities, with famous celebrities running the gamut from Rihanna to John Legend encouraging their followers to get out and vote. Voting in its nature … Continue reading The Intersection of PR, Voting and Taylor Swift

Getting “Kicked Off” the PR List

The online beauty community of Youtube is currently one of fastest growing genres on the platform with new creators posting daily. The market is saturated with beauty and lifestyle brands and there is no short supply of people on the internet to help promote them. The beauty industry has been cashing in on creators, influencers, … Continue reading Getting “Kicked Off” the PR List

Five Ways to Reuse Old Content

Work smarter, not harder should always be kept in mind when creating content for your social media platforms. In 2018, there are numerous ways to produce and display content creatively across a wide span of social media platforms. With a society full of phones buzzing with distracting notifications and the constant promise instant gratification, the … Continue reading Five Ways to Reuse Old Content

Four Tips for Successfully Using Social Media as a PR Platform

Social media is changing the way we do everything. Social media impacts not only how we get our news, but also how we advertise products. Most companies have some form of social media presence. It’s now up to public relations practitioners to utilize social media in an efficient way that benefits our company or client. … Continue reading Four Tips for Successfully Using Social Media as a PR Platform

4 Podcasts to Add to Your Library as You Look to Start Your Career in PR

Podcast popularity has spiked exponentially in the past two years – everyone and anyone is listening. There is a podcast out there for every listener, from murder mysteries and conspiracy theories to fashion inspiration and beauty tips. Outside the day to day entertainment, podcasts are also a great place for young professionals to turn to … Continue reading 4 Podcasts to Add to Your Library as You Look to Start Your Career in PR

Next Wave of NBA Influencers

Who is the next wave of basketball stars to build a brand around? Being the face of a brand, one must have established their own brand. How and why does a company choose the right face for their brand? Establishing a quality brand takes time, practice, and even some luck. In the age of social … Continue reading Next Wave of NBA Influencers