If you thought PR was all about writing, you are wrong! With the ever changing digital marketplace, it is important for those who are in the field of PR to learn basic SEO skills. For those wondering "what is SEO," Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic … Continue reading PR + SEO: A Perfect Match
Content is everywhere: on our phones, on advertisements, even in our heads. We are constantly consuming content, whether we like it or not, which is a great thing for marketers. Content marketing is becoming more and more popular among PR and marketing professionals, as audiences are growing tired of traditional tactics used to target them. … Continue reading 5 Tips for Successful Content Marketing
This year's newest edition of the AP Stylebook is bigger and better than ever. With 250 new additions, the book's 600 pages can seem overwhelming to say the least. Some of the most significant changes to the 2016 edition are that "internet" and "web" are now lowercase. When the AP Stylebook was released in early … Continue reading The “New” Running Man Challenge
By Kelly Armstrong In all of my years of editing news articles, press releases and the like, I have noticed an interesting trend with Associated Press style – everyone practically makes the same mistakes. With that said, I wanted to go over the top four AP style mistakes that everyone seems to struggle with at … Continue reading Top four most common AP style mistakes
Can you admit to that time you downloaded the next sequel of Candy Crush? We’ve all been victim to downloading unnecessary apps to use once and never look at again. Or in the case of Twitter, Instagram, and other social media platforms we find ourselves constantly looking at. As a public relations professional, here are some (free) … Continue reading The PRofessional Apps You Need
I was lucky enough to have the opportunity to listen to two PR experts discuss the importance of writing at the Public Relations Student Society of America National Conference this afternoon. Ron Culp, former corporate PR pro and current graduate professor at DePaul University, and Ryan McShane, Account Supervisor at Tattoo Projects, shared great insight … Continue reading PRSSANC: What’s the No. 1 Skill Employers Want?