The Jonas Brother Reunion and Rebranding

By Jordan Harris Yes, that’s right. The Jonas Brothers are back. After hearing rumors for so long on social media, the brothers confirmed that they were coming back and they dropped a new single called “Sucker” to celebrate their comeback. This is a Gen Zers’s dream come true. The Jonas Brothers were in their prime … Continue reading The Jonas Brother Reunion and Rebranding

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Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

By Caitlin Gemmi As the first film in the Marvel Cinematic Universe to feature a female lead, Captain Marvel is a highly anticipated film with fantastic reviews rolling in a week before its official opening. For many, myself included, Captain Marvel is incredibly important as we finally get to see a strong, capable woman take … Continue reading Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

Three Reasons To Follow Netflix’s Social Media Model

As public relations professionals, social media is an unavoidable and inevitable part of the job. While many despise it, social media is really one of the greatest tools you can have at your disposal as a PR professional. It is a cost-efficient way to create a favorable image for your client, promote events. Most importantly, … Continue reading Three Reasons To Follow Netflix’s Social Media Model

The Intersection of PR, Voting and Taylor Swift

In past years, celebrities did not want to become politically active, as they did not want to risk polarizing their fans. But in 2018, voting has become a hot topic among celebrities, with famous celebrities running the gamut from Rihanna to John Legend encouraging their followers to get out and vote. Voting in its nature … Continue reading The Intersection of PR, Voting and Taylor Swift

Public Relations & Marketing on The Big Screen

Public relations and marketing are all around us, even if we don’t know it. As consumers, we may not necessarily see them in plain sight—unless you are a public relations practitioner/marketer or student—but they are there. It is why you choose one brand over another. It is why when a company does something that you … Continue reading Public Relations & Marketing on The Big Screen

The Real Intern of Entertainment PR

As college students, we are constantly on the go. We do our best to balance classes, part-time jobs, clubs, executive boards and a social life. While managing life as a college student, we soon realize it is time to add an internship to our busy schedules. No one enjoys the idea of working unpaid, but … Continue reading The Real Intern of Entertainment PR

Fyre Festival Fiasco: What Went Wrong and Key PR Takeaways

Fyre Festival was supposed to be a music festival for the elite. The festival, organized by Billy McFarland and rapper Ja Rule, was created to promote the Fyre music booking app, an app used to book celebrity appearances. The luxurious two-weekend event was set to take place in the Exumas district of the Bahamas with … Continue reading Fyre Festival Fiasco: What Went Wrong and Key PR Takeaways

Deadpool: PR Professional

For those who've been living under a rock these past few months, Deadpool, or the Merc with a Mouth, is a hilarious, no-holds-barred comic book hero who has a new movie coming out this Friday, February 12, starring Ryan Reynolds. And the marketing of the movie has perfectly reflected the character, who's known for breaking … Continue reading Deadpool: PR Professional

Justin Bieber might be the New King of Re-branding

Over the past few years, Justin Bieber has shed his cute teenage heartthrob image for a more mature, sensitive, and romantic one. The transformation was quite bumpy, as it was filled with arrests for drunk driving and vandalism. His late teen years were a PR nightmare for the young artist. Among the negative press were … Continue reading Justin Bieber might be the New King of Re-branding

The Forefronts of Fashion Social Media

Fashion, while a form of expression and uniqueness, is extremely superficial. The industry is all about appearance, and the creatives who design collections are always competing against one another to see who comes out on top in terms of creativity, innovation, and indulgence. That’s why, when looking for social media and branding inspiration, fashion accounts … Continue reading The Forefronts of Fashion Social Media