Equifax Breach: Crisis PR Gone Wrong

Crisis PR can make or break a company’s reputation. How the worst possible scenarios are handled by large corporations is looked at as a gateway into the company’s core morals. Recently, consumer credit reporting agency, Equifax, suffered from a large data hack, impacting about 143 million Americans. In a matter so serious, the company has … Continue reading Equifax Breach: Crisis PR Gone Wrong

United Airlines PR crisis: What went wrong and how to rebuild a positive image

Have you ever been pumped up to go on vacation, only to get to the airport gate and be told your flight is overbooked? Well surprisingly, it happens all too often. Airlines typically overbook flights frequently due to the assumption that not all passengers who booked a flight will actually show up. The question then … Continue reading United Airlines PR crisis: What went wrong and how to rebuild a positive image

Q&A with Rebecca Goodman

  Rebecca Goodman, Director of Public Relations at the Wells Fargo Center, is not all work and no play. She enjoys running and spending time at the beach when she isn't busy overseeing the four members of her public relations department. Her job entails releasing announcements, promoting any touring concerts and family shows and overall press … Continue reading Q&A with Rebecca Goodman

Never Forget the Lessons of the Past

In my public relations capstone class, we have been studying past examples of PR crises in order to identify and learn best practices. One specific case we studied was when NFL quarterback Michael Vick was convicted of dog fighting and how he integrated himself back into society after his release. When my teacher first assigned … Continue reading Never Forget the Lessons of the Past

Apple Vice President of Worldwide Corporate Communications Retires After 20 Years

On Wednesday, Katie Cotton announced that she would be stepping down from her position at Apple to spend more time with her children. During her nearly two decades at Apple, Cotton served as gatekeeper to company co-founder Steve Jobs and current CEO Tim Cook.  She also guided the media narrative around almost everything from the … Continue reading Apple Vice President of Worldwide Corporate Communications Retires After 20 Years

Temple University President Neil Theobald Proves To Have Strong Public Relations

Since his induction in January of 2013 Dr. Neil Theobald has demonstrated excellent public relations. He has pledged to help finance higher education and reduce student debt at Temple University. In recent weeks Theobald has gone on PCN-TV to discuss his campaign, “Financing Higher Education and Student Loan Debt”. The president is aware that the … Continue reading Temple University President Neil Theobald Proves To Have Strong Public Relations

Fired Groupon CEO Tells It Like It is

From my extremely limited knowledge of fired CEOs, it seems that many companies fire them in a very hush-hush manner. Rumors circulate around the office, people speculate about why he or she was fired, the whole nine yards. Most CEOs quietly hang their heads on their way out of their cushy position. This was not … Continue reading Fired Groupon CEO Tells It Like It is

Junk the Jargon

One of the core principles behind PR people generating content for clients is that our specialty is making language accessible across multiple audiences. Certain fields like technology, medical services and finance have more trouble with this than others. Jargon, that is, terms that are not comprehensible to the general public, can make the difference between … Continue reading Junk the Jargon

Remembering The PR Legend Dan Edelman

Daniel Edelman's death has made this a sad week for public relations. A true pioneer in the field, Edelman built a small public relations firm in 1952 that rose to the 4,500, 65 city industry it is today. As the PR world mourns his death, this is also a time to celebrate all his achievements and the … Continue reading Remembering The PR Legend Dan Edelman

What is Corporate PR?

Corporate PR can have many different platforms including internal and external functions. Internal functions of corporate PR can range from employee social media, such as a blog, to an internal newsletter highlighting employee affairs. External PR for corporations can be vaster and include numerous messages to various publics. In my experience with Comcast-Spectacor, I worked … Continue reading What is Corporate PR?