The Jonas Brother Reunion and Rebranding

By Jordan Harris Yes, that’s right. The Jonas Brothers are back. After hearing rumors for so long on social media, the brothers confirmed that they were coming back and they dropped a new single called “Sucker” to celebrate their comeback. This is a Gen Zers’s dream come true. The Jonas Brothers were in their prime … Continue reading The Jonas Brother Reunion and Rebranding

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Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

By Caitlin Gemmi As the first film in the Marvel Cinematic Universe to feature a female lead, Captain Marvel is a highly anticipated film with fantastic reviews rolling in a week before its official opening. For many, myself included, Captain Marvel is incredibly important as we finally get to see a strong, capable woman take … Continue reading Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

The public relations in running for president

By Will Bleier With tweets, videos, speeches and late night TV appearances, a crowded Democratic field — and a lone coffee executive with a book tour — have all expressed interest in becoming the country’s next president. But how does one decide what’s the best way to tell everyone they’re ready to run? And what … Continue reading The public relations in running for president

Where To Celebrate The Holiday Season In Philadelphia

Now that Thanksgiving is over, it is a full sprint towards the holiday season and the holiday spirit in Philadelphia is in full swing. If you are a Philly native or want a night out of town and looking for something fun to do, here is your ultimate guide to all things winter around the … Continue reading Where To Celebrate The Holiday Season In Philadelphia

NBA Jersey Sponsors Are Seeing Their Investment Pay Off

The NBA last year became the first big four professional sports league to permit teams to seek sponsors for their uniforms. This isn’t uncommon in sports, soccer has been doing this for years, when the soccer team, Peñarol, from Uruguay put sponsors on their uniforms in the 1950’s. That soon lead to an explosion of … Continue reading NBA Jersey Sponsors Are Seeing Their Investment Pay Off

Personal Branding Tips for College Students

The earlier someone begins branding themselves, the better! Branding takes time. There are simple ways that college students can begin branding themselves for their futures. An effective personal brand provides peer, colleagues and potential employers with a glimpse into the future professional you strive to become.    Blog Writing Launching a personal blog the easiest … Continue reading Personal Branding Tips for College Students

Three Reasons To Follow Netflix’s Social Media Model

As public relations professionals, social media is an unavoidable and inevitable part of the job. While many despise it, social media is really one of the greatest tools you can have at your disposal as a PR professional. It is a cost-efficient way to create a favorable image for your client, promote events. Most importantly, … Continue reading Three Reasons To Follow Netflix’s Social Media Model

#VoteThatJawn After-Party Celebrates Youth Civic Engagement

Energized from the previous day’s midterm elections, Philadelphia youth convened in Mayor Kenney’s Reception Room to celebrate their hard work mobilizing the youth vote. Though the students in attendance came from different educational backgrounds, from Temple University to local area high schools and the University of Pennsylvania, they all shared the same passion for registering … Continue reading #VoteThatJawn After-Party Celebrates Youth Civic Engagement

What are the PR Implications for Teen Vogue’s New Editor?

The renowned editor of Teen Vogue, Phillip Picardi, is ready to pass the reins off to a new editor. Picardi led the makeover of Teen Vogue into a principal performer for Condé Nast. The successor of Picardi’s legacy is Lindsay Peoples Wagner, the current fashion editor at New York Magazine and the Cut. Wagner will … Continue reading What are the PR Implications for Teen Vogue’s New Editor?

The Benefits of Using Canva

Canva is a great design tool for public relations professionals. It is straightforward to use and has many benefits that make it one of the best websites to create designs. Canva has a variety of great features: Canva is mostly free. Canva has many fonts and graphics that don’t cost anything to use. You can … Continue reading The Benefits of Using Canva