The Office ‘Product Recall’ Episode — A PR Analysis

For those involved in the field of public relations, even if you enjoy watching The Office, this episode is bound to make you cringe. “Product Recall” is the 20th episode in the third season of The Office. If you have not seen this episode, here’s a short summary: In the start of the episode, the … Continue reading The Office ‘Product Recall’ Episode — A PR Analysis

What Obstacles Will PR Practitioners Face in the New Political Environment?

The entrance of a new president leads to new issues between the public and the media. There is a lack of trust in the media from current political messages. Well-known political figures, such as the White-House Press Secretary Sean Spicer and Counselor to the President Kellyanne Conway, forge a divide between the public by using … Continue reading What Obstacles Will PR Practitioners Face in the New Political Environment?

PR Lessons from “The Newsroom”

I made a list of goals I wanted to accomplish over my last and final winter break (tears). One of these goals was to catch up on a number of series that were pushed to the side all fall semester. I finished the entire series of HBO’s “The Newsroom” in a mere seven days. Isn’t … Continue reading PR Lessons from “The Newsroom”

Never Forget the Lessons of the Past

In my public relations capstone class, we have been studying past examples of PR crises in order to identify and learn best practices. One specific case we studied was when NFL quarterback Michael Vick was convicted of dog fighting and how he integrated himself back into society after his release. When my teacher first assigned … Continue reading Never Forget the Lessons of the Past

Papal Media

Say what you will about this weekend in Philadelphia, but Pope Francis sure knows how to make an impact. With the city virtually shut down and thousands streaming in to get a glimpse of the man himself, social media platforms and news outlets were quilted with Papal Visit content and commentary. Here are some of … Continue reading Papal Media

4 things you should know as a media spokesperson

Tell someone to be a media spokesperson, and he or she will most likely be running for the door. Dealing with the media can be extremely daunting, and if you’re not prepared for the worst, it could really backfire. Here are some tips to help you ace that media interview: 1. Body language and appearance … Continue reading 4 things you should know as a media spokesperson

Getting Savvy with Media Relations: Outside the Office

As is often stressed in the classroom, media relations is a lifeline for any company, client or PR associate to have a successful career and relationship with the public. Many students do not have access to learning the ins and outs of media relations until they take a class or land their first internship, but … Continue reading Getting Savvy with Media Relations: Outside the Office

Traditional vs. Digital: Why You Shouldn’t Choose One

Digital seems to be the newest and greatest thing in communication in the last twenty years. It’s like a shiny new toy that everyone has to have and can’t think of anything else. In the industry’s great excitement over digital, they've nearly completely forgotten about traditional media and the value they hold. But PR pros don’t have to … Continue reading Traditional vs. Digital: Why You Shouldn’t Choose One

#PRSSANC: Jason Mollica’s Keys to Media Interview Success

Although PRSSA National Conference has come to an end, there are still plenty of helpful insights to share from our experience in Washington, DC. Sessions highlighted an array of public relations topics with prominent speakers from Ketchum, Edelman, the Smithsonian and even Neiman Marcus. Also among those notable speakers was JRMComm President and Temple University … Continue reading #PRSSANC: Jason Mollica’s Keys to Media Interview Success