Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

By Caitlin Gemmi As the first film in the Marvel Cinematic Universe to feature a female lead, Captain Marvel is a highly anticipated film with fantastic reviews rolling in a week before its official opening. For many, myself included, Captain Marvel is incredibly important as we finally get to see a strong, capable woman take … Continue reading Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

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Personal Branding Tips for College Students

The earlier someone begins branding themselves, the better! Branding takes time. There are simple ways that college students can begin branding themselves for their futures. An effective personal brand provides peer, colleagues and potential employers with a glimpse into the future professional you strive to become.    Blog Writing Launching a personal blog the easiest … Continue reading Personal Branding Tips for College Students

Temple University’s Dept. of Advertising & Public Relations Hosts Minor Panel

On Monday, November 5, the Temple University Department of Advertising and Public Relations held a panel for students who may be interested in minors within the department. This panel discussion gave students an opportunity to listen to and participate in a conversation with four panelists about their academic and professional experiences. The discussion provided substantial … Continue reading Temple University’s Dept. of Advertising & Public Relations Hosts Minor Panel

Saxby’s Free Voter Coffee

After an extremely anticipated midterm election, the results are finally in with record breaking voter turnout. Around 36 million people tuned in Tuesday night to watch live updates as the results were calculated. With the Senate and House at stake, there was a huge push to get people out to vote, specifically younger generations. Looking … Continue reading Saxby’s Free Voter Coffee

The Benefits of Using Canva

Canva is a great design tool for public relations professionals. It is straightforward to use and has many benefits that make it one of the best websites to create designs. Canva has a variety of great features: Canva is mostly free. Canva has many fonts and graphics that don’t cost anything to use. You can … Continue reading The Benefits of Using Canva

Five Ways to Grow an Organic Following for Instagram

Everyone has had their fair share of bots requesting to follow their Instagram, but getting the attention of real people and engaging them is harder than it seems. If you want to attract real human followers, you are in luck because there a bunch of ways you can create an organic Instagram following without being … Continue reading Five Ways to Grow an Organic Following for Instagram

The Intersection of PR, Voting and Taylor Swift

In past years, celebrities did not want to become politically active, as they did not want to risk polarizing their fans. But in 2018, voting has become a hot topic among celebrities, with famous celebrities running the gamut from Rihanna to John Legend encouraging their followers to get out and vote. Voting in its nature … Continue reading The Intersection of PR, Voting and Taylor Swift

Getting “Kicked Off” the PR List

The online beauty community of Youtube is currently one of fastest growing genres on the platform with new creators posting daily. The market is saturated with beauty and lifestyle brands and there is no short supply of people on the internet to help promote them. The beauty industry has been cashing in on creators, influencers, … Continue reading Getting “Kicked Off” the PR List

Public Relations & Marketing on The Big Screen

Public relations and marketing are all around us, even if we don’t know it. As consumers, we may not necessarily see them in plain sight—unless you are a public relations practitioner/marketer or student—but they are there. It is why you choose one brand over another. It is why when a company does something that you … Continue reading Public Relations & Marketing on The Big Screen

4 Podcasts to Add to Your Library as You Look to Start Your Career in PR

Podcast popularity has spiked exponentially in the past two years – everyone and anyone is listening. There is a podcast out there for every listener, from murder mysteries and conspiracy theories to fashion inspiration and beauty tips. Outside the day to day entertainment, podcasts are also a great place for young professionals to turn to … Continue reading 4 Podcasts to Add to Your Library as You Look to Start Your Career in PR