The renowned editor of Teen Vogue, Phillip Picardi, is ready to pass the reins off to a new editor. Picardi led the makeover of Teen Vogue into a principal performer for Condé Nast. The successor of Picardi’s legacy is Lindsay Peoples Wagner, the current fashion editor at New York Magazine and the Cut. Wagner will … Continue reading What are the PR Implications for Teen Vogue’s New Editor?
By Kelly Armstrong In all of my years of editing news articles, press releases and the like, I have noticed an interesting trend with Associated Press style – everyone practically makes the same mistakes. With that said, I wanted to go over the top four AP style mistakes that everyone seems to struggle with at … Continue reading Top four most common AP style mistakes
As a member of the executive board, I am responsible for publishing a blog post every two weeks. This is a simple task, but sometimes I find myself struggling for inspiration. There are times I feel like I keep running into a brick wall when brainstorming for thoughtful ideas. I am dedicating this blog post … Continue reading Help Me, I’m Stuck
If you're not currently in school, you might think that Hell Week is the same as Finals Week. In which case, you'd be dead wrong. For most of us college students, Hell Week is the week before Finals. I only have one final exam this year, but I have 470000 papers, projects, presentations, and quizzes … Continue reading How to Make it Through Hell Week
I was lucky enough to have the opportunity to listen to two PR experts discuss the importance of writing at the Public Relations Student Society of America National Conference this afternoon. Ron Culp, former corporate PR pro and current graduate professor at DePaul University, and Ryan McShane, Account Supervisor at Tattoo Projects, shared great insight … Continue reading PRSSANC: What’s the No. 1 Skill Employers Want?
Every public relations student knows mastering the art of writing press releases is crucial. From early on in our college careers, the rules of writing a press release are drilled into our heads. The piece should not be more than a page long. A quote should be given. A boilerplate should be attached. The ### … Continue reading The Blacklist of PR Phrases
Almost everyone has experienced the infamous “it’s not you it’s me” break up phrase in one way or another. If you weren’t listening to these spoken words, odds are you were in fact the one breaking your soon-to-be ex’s heart. But why do we say phrases like this? Is it because we are uncomfortable with … Continue reading It’s Not You, It’s Me
'We're thrilled to announce our new product launch," said Joe Smith of XYZ Inc. "We are proud of all the hard work our team put in and are excited to watch the success unfold." How many times have you read a quote like that from a bigwig at a company or the mayor of the … Continue reading 8 Terms to NEVER Use in a Press Release
Superior writing skills are a PR professional's bread and butter. Everything that we do stems from the ability to use and manage language. Whether it be writing a news release or designing content for a social media plan, strong writing skills can be found at the core of almost any assignment. It is not uncommon … Continue reading Innovating Your Writing
The oxford comma, also known as the serial comma, is one of those pieces of grammar that no one is ever sure if they should use or not. For several years the oxford comma was the norm, but lately it has fallen to disuse and even gets edited out of writing. A main reason that … Continue reading The Great Debate: the Oxford Comma