The Intersection of PR, Voting and Taylor Swift

In past years, celebrities did not want to become politically active, as they did not want to risk polarizing their fans. But in 2018, voting has become a hot topic among celebrities, with famous celebrities running the gamut from Rihanna to John Legend encouraging their followers to get out and vote. Voting in its nature … Continue reading The Intersection of PR, Voting and Taylor Swift

Top Five PR Successes of 2018

2018 has been an eventful year so far. It seems as if there are PR stunts and successes nearly every month. With the year coming to a close in just a few months, let’s reflect on one of the biggest years of PR successes we’ve seen so far.   Bud Light's Distribution of Free Beer … Continue reading Top Five PR Successes of 2018

#VoteThatJawn – PRowl’s Newest Client Focuses on Voting Initiatives

On Saturday, Sept. 22, #VoteThatJawn was hosted at the WHYY Commons from 2 p.m. to 4 p.m. by Lorene Cary, political activist and founder of Safe Kids Stories. #VoteThatJawn is a nonpartisan, city-wide event aimed at increasing the numbers of youth voting in this year’s midterm elections. The event was particularly aimed at 18-21 year-olds … Continue reading #VoteThatJawn – PRowl’s Newest Client Focuses on Voting Initiatives

Five Ways to Enjoy Fall in Philly on a College-Friendly Budget!

It’s almost the time of year again when Philadelphians can bust out their jackets and plaid shirts to enjoy some much-needed cooler weather. For students, one of the best parts about going to school in Philadelphia is enjoying the fall weather, while walking to class and being able to take advantage of everything the city … Continue reading Five Ways to Enjoy Fall in Philly on a College-Friendly Budget!

Starbucks: A Crisis Communication Examination

PR crises are unavoidable, especially in our digital age where everyone has access to everything. With the advent of the internet it has become increasingly difficult for PR teams to control a situation once it has reached the public. How do brands manage their image when facing negative public opinion? Starbucks has been one of … Continue reading Starbucks: A Crisis Communication Examination

Crisis Clean Up: These PR Teams Have a Lot of Work to Do

In light of Heineken recently pulling their controversial “Sometimes Lighter is Better” ad, their PR team will be hard at work to clean up the brand's image. They certainly will not be alone in that regard, as many brands this year have been in the spotlight for not so great reasons. 2018 is still fairly … Continue reading Crisis Clean Up: These PR Teams Have a Lot of Work to Do

Which Came First: the Brand or the Baby?

The hot topic for the past month has been Kylie Jenner and her baby announcement. For months we were left in the dark wondering whether or not she was actually pregnant. On Super Bowl Sunday, Kylie Jenner announced that her daughter was born on February 1, that previous Thursday. Kylie continued to not post photos of her daughter's … Continue reading Which Came First: the Brand or the Baby?

Snapchat, PR & the Great Update Debate

It’s been almost a month since Snapchat released an update to its app that has left teens, celebrities and Bitmojis everywhere up in arms. But how does the photo-messaging company balance the need to change and evolve in the tech space, while also battling the public relations nightmares that sometimes come with it? The driving … Continue reading Snapchat, PR & the Great Update Debate

If it’s Clean, it’s not Tide Pods

As you may have heard, there’s a new viral challenge spreading through social media. You may have heard of a few others that have come and gone, such as the ALS Ice Bucket Challenge, the Cinnamon Challenge, the Mannequin Challenge and many more. But none of these viral challenges have caused any PR crises until … Continue reading If it’s Clean, it’s not Tide Pods

Roses Are Red and Valentine’s Day Is Whatever You Want It to Be

It's that time of year again. The time of year where you cannot walk into a convenience store without pink hearts and red roses slapping you in the face. The time of year where you cannot walk down the street without seeing restaurants advertising that special “dinner for two” reservation. That's right, it's Valentine’s Day! … Continue reading Roses Are Red and Valentine’s Day Is Whatever You Want It to Be