The Mumps Crisis From a PR Perspective

By Dylan Manderbach By now, it is no secret that Temple University has fallen victim to an extremely rare, outdated viral infection: the mumps. Currently, 67 students have either tested positive or been listed as probable for having mumps. Temple University’s Director of Student and Employee Health Services, Mark Denys, sent out an initial email … Continue reading The Mumps Crisis From a PR Perspective

The Office ‘Product Recall’ Episode — A PR Analysis

For those involved in the field of public relations, even if you enjoy watching The Office, this episode is bound to make you cringe. “Product Recall” is the 20th episode in the third season of The Office. If you have not seen this episode, here’s a short summary: In the start of the episode, the … Continue reading The Office ‘Product Recall’ Episode — A PR Analysis

Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

Common Grounds, a new, trendy coffee shop, recently opened in Philadelphia, sparking controversy with one particular piece of their decor and showing how not to execute crisis communication. The shop, which opened in September, had all the makings of the perfect space. It seems as though great coffee, food and music was not the main … Continue reading Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

Top Five PR Successes of 2018

2018 has been an eventful year so far. It seems as if there are PR stunts and successes nearly every month. With the year coming to a close in just a few months, let’s reflect on one of the biggest years of PR successes we’ve seen so far.   Bud Light's Distribution of Free Beer … Continue reading Top Five PR Successes of 2018

Horrific Blunders that Remind Us Why PR is Important

Halloween is right around the corner and while most people find Mike Myers or Chucky terrifying, public relations practitioners have other fears on their mind: bad advertisement, company blunders, and racially insensitive remarks. All these elements make crisis communication important for maintaining a company or celebrity’s image. Let’s take a look at some of the … Continue reading Horrific Blunders that Remind Us Why PR is Important

Starbucks: A Crisis Communication Examination

PR crises are unavoidable, especially in our digital age where everyone has access to everything. With the advent of the internet it has become increasingly difficult for PR teams to control a situation once it has reached the public. How do brands manage their image when facing negative public opinion? Starbucks has been one of … Continue reading Starbucks: A Crisis Communication Examination

Crisis Clean Up: These PR Teams Have a Lot of Work to Do

In light of Heineken recently pulling their controversial “Sometimes Lighter is Better” ad, their PR team will be hard at work to clean up the brand's image. They certainly will not be alone in that regard, as many brands this year have been in the spotlight for not so great reasons. 2018 is still fairly … Continue reading Crisis Clean Up: These PR Teams Have a Lot of Work to Do

Snapchat, PR & the Great Update Debate

It’s been almost a month since Snapchat released an update to its app that has left teens, celebrities and Bitmojis everywhere up in arms. But how does the photo-messaging company balance the need to change and evolve in the tech space, while also battling the public relations nightmares that sometimes come with it? The driving … Continue reading Snapchat, PR & the Great Update Debate

If it’s Clean, it’s not Tide Pods

As you may have heard, there’s a new viral challenge spreading through social media. You may have heard of a few others that have come and gone, such as the ALS Ice Bucket Challenge, the Cinnamon Challenge, the Mannequin Challenge and many more. But none of these viral challenges have caused any PR crises until … Continue reading If it’s Clean, it’s not Tide Pods

Equifax Breach: Crisis PR Gone Wrong

Crisis PR can make or break a company’s reputation. How the worst possible scenarios are handled by large corporations is looked at as a gateway into the company’s core morals. Recently, consumer credit reporting agency, Equifax, suffered from a large data hack, impacting about 143 million Americans. In a matter so serious, the company has … Continue reading Equifax Breach: Crisis PR Gone Wrong