Saxby’s Free Voter Coffee

After an extremely anticipated midterm election, the results are finally in with record breaking voter turnout. Around 36 million people tuned in Tuesday night to watch live updates as the results were calculated. With the Senate and House at stake, there was a huge push to get people out to vote, specifically younger generations. Looking … Continue reading Saxby’s Free Voter Coffee

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#VoteThatJawn After-Party Celebrates Youth Civic Engagement

Energized from the previous day’s midterm elections, Philadelphia youth convened in Mayor Kenney’s Reception Room to celebrate their hard work mobilizing the youth vote. Though the students in attendance came from different educational backgrounds, from Temple University to local area high schools and the University of Pennsylvania, they all shared the same passion for registering … Continue reading #VoteThatJawn After-Party Celebrates Youth Civic Engagement

J.J. Watt Redefined Branding, the Internet and Transparency

As everyone knows by now, Hurricane Harvey ravaged Houston and its surrounding suburbs with record breaking rainfall and flooding. The whole country rallied around Houston with support and donations. But one person used his brand and the internet, while remaining transparent, to take fundraising to epic proportions. As of today, J.J. Watt of the Houston … Continue reading J.J. Watt Redefined Branding, the Internet and Transparency

Big Bro Big Sis

Community service. Volunteering. Giving back. Charity work. These are all phrases that we are told to do, because we can help both ourselves and others. Many groups and organizations require x number of hours of such work a year, or a semester. And so many of us groan and complain and do the minimum because … Continue reading Big Bro Big Sis

Ghostwriting: The ethics of using a Quentin Miller to reach communication objectives

While some of you are enjoying your summers abroad or off vacationing with family and friends, others have been occupied with the drama between rappers, Drake and Meek Mill. For those of you who have a life during the summer: don’t worry, I have you covered. Recently, I’ve been occupied with trolling the Internet and … Continue reading Ghostwriting: The ethics of using a Quentin Miller to reach communication objectives

How to engage Millennials

Who runs the world? Millennials! Sorry Queen Bey, Millennials make up one-third of our population today, making the largest generation represented. With that being said, it’s nearly impossible for brands and marketers not to think about marketing this group since they control most of the market share. Millennials are vastly different from any other generation. … Continue reading How to engage Millennials

Good PR: Listening to your Community

In my spare time, I am an avid gamer, my current video game of choice being Destiny, on the Xbox One console. If you have ever heard of the games Call of Duty and Halo, then you might understand when I say that Destiny is sort of a combination of both games, having been made … Continue reading Good PR: Listening to your Community

The Talking Dead From A Public Relations Standpoint

There are few things in this world that are better than TV shows. I am a huge TV nerd, I’ve watched more TV series then I can count on my fingers and toes. The TV show that has been on my radar since season one is The Walking Dead. I’m sure most of you are … Continue reading The Talking Dead From A Public Relations Standpoint

Starbucks’ ‘Race Together’ Ends After One Short Week

Starbucks recently began and ended a marketing campaign called 'Race Together' that was intended to open discussion between baristas and customers about race in our current society. Source: (CNBC) Chances are you've had an immediate reaction to this initiative. Customers (and most likely part-time baristas) are wondering: why? After talking about the campaign details with … Continue reading Starbucks’ ‘Race Together’ Ends After One Short Week

Become a Critical Consumer

  Many of us are bombarded with news from all sorts of media outlets each day, whether it is through email, online newspapers, blogs or even social media. The amount of news we are exposed to has rapidly increased in the past decade, allowing for the immediacy in which we receive our news. This creates … Continue reading Become a Critical Consumer