During my first Introduction to Public Relations class with Temple University Professor Bruce Hardy, the first thing he ever said was, “If you learn one thing in my class let it be this: life is always fixable, you are your own and most important client and make the world a better place.” Taking time to make … Continue reading Who Is Your Most Important Client? Yourself.
On Monday, November 5, the Temple University Department of Advertising and Public Relations held a panel for students who may be interested in minors within the department. This panel discussion gave students an opportunity to listen to and participate in a conversation with four panelists about their academic and professional experiences. The discussion provided substantial … Continue reading Temple University’s Dept. of Advertising & Public Relations Hosts Minor Panel
Energized from the previous day’s midterm elections, Philadelphia youth convened in Mayor Kenney’s Reception Room to celebrate their hard work mobilizing the youth vote. Though the students in attendance came from different educational backgrounds, from Temple University to local area high schools and the University of Pennsylvania, they all shared the same passion for registering … Continue reading #VoteThatJawn After-Party Celebrates Youth Civic Engagement
PRowl Public Relations is happy to introduce new Account Executives and Junior Account Executives this semester! PRowl offers leadership to help our members grow professionally. Account Executives and Junior Account Executives manage a team of 3-4 students to executive PR tactics for one of PRowl's six clients. Marisa Blackwell (Junior Account Executive) is a junior … Continue reading Welcome PRowl’s New Leaders!
Over the summer I interned at Breslow Partners, a full service public relations firm located in Rittenhouse Square specializing in restaurants and bars in and around Philadelphia. I was hired by the firm's founder and president, Tina Breslow, to be on her team. Each intern can take on a specific client to work on as … Continue reading On the Client’s Side
Public relations campaigns thrive from successful collaboration between the client and professionals. The client relies on the agency/PR professional to deliver the materials necessary to grow, and we rely on the client for providing feedback and vision to help the campaign come to life. The end result is a purely symbiotic relationship that, when properly … Continue reading The Importance of Providing Client Feedback
Advocacy. Advocacy. Advocacy. It's PR 101, it's what we do for our clients and it's what is engraved into our brains from the start. Part of advocating for your client or your company can be media training. Media training is simply preparing your client for press conferences, interviews, TV appearances, etc. It's a daunting task … Continue reading Media Training 101: Tips on Teaching Your Client
When working at an agency, clients come and go. There are good clients, bad clients, mediocre clients, and there are great clients. At PRowl PR, we have been fortunate to have a history of retaining great clients. After working with PRowl PR for the past three years, I have noticed that there are certain traits … Continue reading 6 Ways To Discover A Great PR Client
Here at PRowl, we choose our clients just like any other firm does. We initially correspond via email, and then set up a meeting to talk about working together, what the client wants, and what we can do for them. It's important to have these meetings, because you learn what you can and cannot do … Continue reading Choosing the Right Client
There is no greater feeling than finally landing the perfect placement for a client. After working hard, pitching, and drafting releases, seeing your clients name in print or on camera feels like the ultimate success. When working with lower profile clients, such as a startup company or a small business, you may find that you … Continue reading Tips for Effective Client Monitoring