Let’s take a look at some easy steps your business can take and be better for it on the other side.
Category: Business and PR
How companies are using TikTok and why you have to use it too
Here are three TikTok campaigns that prove all communications professionals need to get on the app.
Microinfluencers: Effective or Expensive?
By Max Simons I would be lying if I said I did not think about buying the Away suitcase at least three times in 2019. I had to talk myself out of buying a $225 suitcase, yet I keep seeing it on Instagram, and it makes me want it more. So, why was I so … Continue reading Microinfluencers: Effective or Expensive?
The Gillette Campaign: Choosing a Side
By Paul Bilardo Undoubtedly most people have heard of shaving company Gillette’s most recent campaign coinciding with the #MeToo movement that struck the internet like a storm and got those who were silent to begin speaking. The short film advertisement, named We Believe: The Best Men Can Be tackles modern social conflict including sexual … Continue reading The Gillette Campaign: Choosing a Side
What are the PR Implications for Teen Vogue’s New Editor?
The renowned editor of Teen Vogue, Phillip Picardi, is ready to pass the reins off to a new editor. Picardi led the makeover of Teen Vogue into a principal performer for Condé Nast. The successor of Picardi’s legacy is Lindsay Peoples Wagner, the current fashion editor at New York Magazine and the Cut. Wagner will … Continue reading What are the PR Implications for Teen Vogue’s New Editor?
Four Tips for Successfully Using Social Media as a PR Platform
Social media is changing the way we do everything. Social media impacts not only how we get our news, but also how we advertise products. Most companies have some form of social media presence. It’s now up to public relations practitioners to utilize social media in an efficient way that benefits our company or client. … Continue reading Four Tips for Successfully Using Social Media as a PR Platform
PRowl’s Executive Board Attends the 2018 PRSSA National Conference
The PRowl Executive Board and PRSSA Chapter President traveled to Austin, Texas for the 2018 PRSSA National Conference. We arrived in Austin on Thursday, Oct. 5 and departed in the early afternoon on Tuesday, Oct. 9. The conference spanned from Friday, Oct. 6 and wrapped up with a gala dinner on Monday, Oct. 8. At … Continue reading PRowl’s Executive Board Attends the 2018 PRSSA National Conference
The Shift Towards Environmental Consciousness and What It Means for PR
No matter what your position is on climate change, it is clear that humans certainly have some impact on the environment and for the most part, it is not positive. The past two years have been crippled with devastating natural disasters all around the world, including several major hurricanes, massive wildfires, and an increase in … Continue reading The Shift Towards Environmental Consciousness and What It Means for PR
CSR & PR: Communicating Purpose
Corporate social responsibility, often referred to as CSR, is something we hear about all of the time. The concept stems from the responsibility of businesses to contribute to the betterment of society, whether socially or environmentally. It may sound simple- businesses need to be philanthropic and give back to the community. While that may be … Continue reading CSR & PR: Communicating Purpose
Where Business and Public Relations Meet
Relentless Investor Kevin O’leary (also known as Mr. Wonderful) spoke to Temple students on Wednesday, Oct. 11. O’leary is most commonly known from his regular appearances on the hit show Sharktank on ABC. While the Temple Performing Arts Center was filled with mostly Fox School of Business students, there were a few savvy Klein School … Continue reading Where Business and Public Relations Meet