Poppi’s Power Move: The Alix Earle Coachella Sponsorship
If you were just as upset as I was to hear Vanessa Hudgens was not attending Coachella this year, then you know how social media has shifted the focus of the festival to be about more than just music. Hundreds of celebrities and influencers gather and, of course, share their experiences with their fans. Brands…
The Hidden Skills PR Teaches You
Public Relations students are used to hearing the reiteration of foundational skills. While these skills such as writing and public speaking are vital to the career, there are qualities students manifest that they may not even realize. As the field is rich with its opportunities, so are the inherited skill sets that can be intrinsically…
PRSSA’s Annual TU Invitational Conference: PRolitics
Picture of Elena Erdley (Conference Coordinator) and Gwen Quackenboss (Assistant Conference Coordinator) Saturday, April 6, Temple University’s chapter of Public Relations Student Society of America (PRSSA) held its annual invitational conference. This year’s conference was centered around politics and government public relations. It included three breakout speaker sessions, a keynote speaker, a workshop, and a…
The Timeline of Princess Kate’s Diagnosis: A Critical Analysis of PR Missteps
In January 2024, Princess Kate Middleton of Wales underwent major abdominal surgery. The Royal Family announced that she would need about 10 to 14 days of recovery and would take an absence from her duties until around Easter time. After two weeks, Kensington Palace announced that Princess Kate had been discharged and she would continue…
Utilizing Data Analytics to Develop a More Effective PR Campaign: An Overview.
Before the rise of digital media, PR practitioners often needed help defining specific, quantifiable campaign contributions. It wasn’t easy to validate investments in PR resources without specific measurements to gauge. Throughout the 21st century, we have identified an evolution in evaluation as digital media has provided various ways to gather, measure, and interpret data analytics.…
Effective Brand Partnerships in 2024
The bridge between influencer marketing and digital platforms has offered a powerful strategy for brands to use in a competitive marketplace. Brand partnerships enhance brand visibility, relevance, and resonance with customers. From fashion and beauty to sports and entertainment, brands across all sectors leverage partnerships to create memorable experiences and meaningful connections with consumers. These…
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PRowl Public Relations is Temple University’s first and only student run PR firm. Our staff are trend watchers by nature. As college students, we have our eyes and ears open for the PR strategies that work on campus. Learn about some of our findings here.
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