If you ever get the chance to ask five public relations majors how they define the program they’re in, I can almost guarantee you’ll receive five completely different answers. In an industry so broad that it touches nearly every other business on the planet, it can be overwhelming trying to figure out which path of PR is the right one for you. Would you want to live in the exciting world of crisis communication, or focus on creating brand campaigns from the safety of a desk in an agency? Maybe pitching good news to media outlets on behalf of a non-profit becomes your niche? But then there’s always sports marketing so, where do you even start?
- “Part of being successful is about asking questions and listening to the answers.” – Anne Burrell
- Before you start spiraling into the stress that is defining the PR major to your family and friends, take intro classes to get a better understanding of the basis of the public relations degree. Most professors have years of experience in the industry and want to help their students grow and prosper in the field, so do not be afraid to ask questions to the experts around you. The field of PR can be overwhelming at first, so asking questions is the first step in understanding where this career can take you.
- “Embrace every good opportunity you encounter; some will get you informed; others will get you inspired… Some will get you involved, and others will make you improve!” ― Israelmore Ayivor
- Getting involved in student clubs, external internships, and any other organizations focused on communication, and public relations is one of the best ways to find your strengths in the industry. When you get involved in activities, you meet like-minded people that can help you start to find your path in public relations while making you feel supported and appreciated. Every opportunity will help you learn and grow, so the more you get involved with, the better!
- “Take chances, make mistakes. That’s how you grow.” – Mary Tyler Moore
- It is impossible always to make the right decisions when pursuing a career in public relations. From writing assignments in class to picking where to apply for internships or the kind of clubs you join, dilemmas will arise that may discourage you. Even when those conflicts do arise, finding the silver lining of a situation will help you stay on track to achieve your goals.
In a world dominated by interpersonal communication, it can be overwhelming to begin pursuing a degree in public relations. But with a little guidance, a little inspiration, and the determination to succeed, your goals are waiting to be reached.
-Anne Cleary
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