By Ashlea Flowers
Between coursework, internships and part-time jobs, college can be stressful. As students, we dedicate hours of our free time on projects that don’t fuel our creativity. It’s essential that successful creatives find outlets that spark inspiration. Passion projects often start off as a side hustle but they have the potential to launch careers. These projects can help public relations professionals discover their niche in the industry whether that’s art, entertainment, travel, lifestyle or entrepreneurship.
1.Find Your Passion
What inspires you?
Don’t let those three words fool you. It’s a complex question. Discovering your passion can be difficult. Sometimes, we have to take a moment to step back from our everyday routine to find what makes us unique. The first step is to identify what makes you happy then turning it into a lifestyle. A passion project can be the easiest business to stay committed to. You know what they say, “If you do what you love, you’ll never work a day in your life.”
2. Decide On the Project
Passion projects can take many forms: blogs, youtube channels, podcasts, creative writing, photography, arts and many more. The options are endless. You can elevate your personal brand to the next level by publicly displaying your project. Therefore, structuring your passion project around the career that you aspire to have can be helpful.
3. Execute Your Passion Project
There are tons of free resources are available to help creatives organize their projects. Digital passion projects for blogging and e-commerce have platforms like Wix, WordPress, Squarespace, Weebly, and Tumblr.
Projects that require a social media presence can seem daunting because of the time commitment it takes to maintain brand identity. However, scheduling sites like Hootsuite, Buffer Sprinklr and Sprout Social make it easy to create content weeks in advance.
Just like launching a personal brand, consistency is key to success. Using these free tools can help to ensure that your project is executed to its full potential.
4. Claim Your Work
Now, it’s time to perfect your elevator pitch. Cheldin Barlett Rumin, entrepreneur and creative producer, teaches people to identify who they are, what they want and why they deserve it. Passion projects allow creators to showcase their strongest work. Barlett Rumin coaches students on how to utilize their projects as gateways into their dream careers. Public relations is the perfect industry for storytellers who have multiple interests. Agencies offer opportunities to connect strong writing skills with any field. Take pride in what you have created and allow it to tell your unique story.