Who is the next wave of basketball stars to build a brand around?
Being the face of a brand, one must have established their own brand. How and why does a company choose the right face for their brand? Establishing a quality brand takes time, practice, and even some luck. In the age of social media, people are able to start building their personal brands earlier and with more control. This can be seen in athletes, especially in basketball.
High school basketball players are building their brands earlier and earlier, with the goal of getting noticed and receiving scholarships. According to the basketball recruiting site Rivals, their top five prospects for the class of 2019 are: Vernon Carey Jr (54.8k Instagram Followers), James Wiseman (38.3k Instagram Followers), Cole Anthony (208K Instagram Followers), Jaden McDaniels (8,787 Instagram Followers), and Isaiah Stewart (16.9k Instagram Followers). Combined these five players have a total of 326,787 Instagram followers, as well, all are verified on Instagram. The highlight of this bunch is Cole Anthony, a point guard from Virginia, who has taking the social media world by storm, creating quite the brand for himself before he even receives his high school diploma.
This summer, Charge go forward, an Indianapolis-based sports marketing agency, decided to find out which young athletes have the strongest brands. The athletes had to be under twenty-five, and the research was conducted analyzing different channels of media to determine brand strength. That research, combined with Charge’s proprietary formula, they were able to determine the top athletes under 25 with the strongest brands.
Here is the future of basketball brand influencers according to Charge: