There’s no question that social media continues to evolve and innovate each and every day. It’s an easy and effective platform for communication, keeping up with trends, and most importantly, branding yourself. While it is important to maintain a level of professionalism on social media, it is also important to represent your true self.
In order to truly balance your personal and professional identity on social media, it is crucial to establish your voice. What do you want to say? How do you want to say it? There is a reason you are present on social media, so it is important to communicate that message to your connections or followers. This is a great way to keep your content consistent and stay on brand.
A common misconception about maintaining a professional identity on social media is that all of your posts must be professional. Regardless of your career, the content you share on social media can still be fun! There is no need to stick to the same script or post strictly about work related material. If you come across something that personally interests you, share it! Your followers want to learn about you. Even if a post is related to your profession or an industry trend, there is a way to personalize it. If you come across a tweet regarding an industry trend, don’t simply retweet it. Give your followers your personal take on the trend and how it relates to you. Let your followers know what interests you and why.
Social media can be a tricky thing and it certainly is important to watch what you say or post. With that being said, it is a great way to communicate who you are to the world. Don’t sacrifice your individuality for professionalism. Be unique, be creative, be daring. Make content that not only matters to others, but also matters to you!
This blog post was written by PRowl Director of Public Relations Alexa Vecchione.