First Impressions: LinkedIn

Recently, I conducted a workshop for Temple’s PRSSA about the importance of maintaining your LinkedIn profile. As a college student, having an account is vital for virtual networking and job/internship hunts. “The Professional Facebook” is one of my ideal social media platforms because it offers you the opportunity for personal branding.

How to Create an Impressive Profile

  • Use a professional profile picture
  • Add a professional email and customize your URL
  • Include your website or blog
  • Make a short, but impressive headline
  • Take advantage of your summery by writing your “story”
  • Keep work experience relevant

Stay Active

  • Connect with people of interest with you by sending them personalized invitations
  • Follow companies and influences
  • Join groups
  • Endorse people’s skills
  • Maintain relationships by messaging, liking and commenting, and endorsing
  • Post newsworthy updates, photos, and links to published work

Staying as transparent as professionally possible on LinkedIn is key. By maintaining a profile, employers will be drawn to your activism and passion for the industry.

Let’s connect with each other here: www.linkedin.com/in/clarissaford

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