While you may use your Twitter to complain about how tired you are or post funny GIFs, as a public relations student it’s also important to maintain a level of professionalism online. Twitter is a valuable platform for connecting with other professionals in the industry. Employers will review your social media before interviews and hiring, so make sure your accounts best represent you and your personal brand. Here are a few tips on how to create a polished and professional Twitter (And yes, it’s okay to have a personal AND professional account).
- Make a simple handle. Unlike your unique and funky personal account, your professional Twitter handle should be relatively simple. Generally, stick to your first and last name.
- Have a sophisticated Twitter avi. It doesn’t need to be as professional as your LinkedIn photo, but make sure it represents you in a mature manner. Avoid using a photo of yourself with a Snapchat dog filter covering your face, which is fine for your personal account.
- Follow relevant accounts. Create a network of people in the industry, follow relevant media outlets, and other accounts that’ll help expand your knowledge and professionalism in the industry.
- Write an engaging bio. Your Twitter bio is your pitch to professionals about what you represent. Include your experience, interests, and goals. If you have a blog or website, be sure to include it! While it doesn’t need to be super professional, make sure your personality is reflected in it as well.
- Pin a tweet. It’s important that you tweet your online published work. Showcase your portfolio pieces and make sure to pin them, so they can be presented at the top of your account.
This blog post was written by PRowl Assistant Firm Director Clarissa Ford. You can follow her on twitter at @ceford16.