For those who’ve been living under a rock these past few months, Deadpool, or the Merc with a Mouth, is a hilarious, no-holds-barred comic book hero who has a new movie coming out this Friday, February 12, starring Ryan Reynolds. And the marketing of the movie has perfectly reflected the character, who’s known for breaking the fourth wall (talking directly to the audience) and cracking jokes while killing bad guys. Courtesy of Screen Rant, this short clip from an Extra interview with Ryan Reynolds will give you a sense of who Deadpool is.
The Deadpool marketing and PR team has been wildly successful in their marketing because most of their stuff has been completely out of the box. It certainly helps that the character of Deadpool can talk to the audience, but they’ve still done a great job. YouTube is filled with different clips of Deadpool, from how he spent Halloween to what his Valentine’s Day plans are. Deadpool has his own Instagram too, which really looks and feels like something a real Deadpool would run. He even had his own 12 days of Deadpool leading up to Christmas!
A few months ago I didn’t know much about Deadpool, but as I saw the many different promotions for the movie I knew I had to see it. A lot of movies this past year have had very successful marketing campaigns, such as Star Wars: The Force Awakens. Successful movies like these present innovative new ideas for marketing, advertising, and public relations that we can all learn from.
What do you think of the marketing behind the Deadpool movie, or any other recent movies?
This post was authored by Faiz Mandviwalla, a senior at Temple University and an Assistant Firm Director of PRowl Public Relations. You can connect with him on Twitter here and LinkedIn here.